For the Regional Sales Manager position at U M Orthotics Pvt Ltd in Ranchi, the Key Responsibility Areas (KRAs) center on driving revenue through established distribution networks and expanding the market for Orthopaedic Support and Rehabilitation products across Jharkhand.

Core KRAs for Regional Sales Manager

- Super Distributor (SD) Management & Sales Growth
- Direct and manage Super Distributors (SDs) across Jharkhand to meet monthly, quarterly, and annual sales targets.
- Monitor SD inventory levels to ensure optimal stock availability and maintain healthy ROI for channel partners.
- Streamline the Order-to-Cash process, ensuring timely payments and collections from the distribution network.
- Market Expansion & Territory Growth
- Identify and appoint new sub-distributors and retail partners in untapped areas of Jharkhand to increase product reach.
- Drive Secondary Sales by ensuring products move from distributors to hospitals, clinics, and physiotherapy centers.
- Team Leadership & Field Management
- Lead, mentor, and manage a team of Area Sales Managers (ASMs) and field executives.
- Conduct regular field-joint-working sessions to monitor ground-level execution and team performance.
- Stakeholder Relationship & Scientific Promotion




- Build and maintain solid relationships with key decision-makers, including Orthopaedic Surgeons, Physiatrists, Physiotherapist, Chiropractic’s, General Practitioners and Hospital Procurement Managers.
- Conduct product demonstrations and educational sessions for healthcare professionals to showcase the benefits of rehabilitative equipment.
- Reporting, Intelligence & Compliance
- Provide accurate sales forecasts and regular performance reports to senior management.
- Perform Competitor Analysis to stay updated on market trends and competitor pricing strategies.
- Ensure all sales activities strictly adhere to company ethics and medical device regulatory standards

Candidate Profile Requirements

- Experience: Overall Experience of 11.5+ Years with proven track record in surgical goods sales, specifically in the Orthopaedic Support and Rehabilitation segment.
- Skills: Expertise in channel sales, distributor management, and leading multi-layered sales teams.
- Geographic Exposure: In-depth knowledge of the Jharkhand market and healthcare network.

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📌 Regional Sales Manager (Ranchi)
🏢 UM Orthotics
📍 Ranchi