Company Description

Eaton Business School (EBS), part of Westford Education Group, offers globally recognized certifications and educational programs to working executives around the world. EBS provides a learning platform where learners from diverse backgrounds can interact with industry-experienced faculty and professionals, enabling them to stay updated with real-world trends.

Through strategic partnerships with accredited Universities and awarding Bodies in the UK and Europe, EBS offers versatile, affordable DBA/MBA/Diploma programs via its state-of-the-art Learning Management System.

Role Description

This is a full time onsite role for a Performance Marketer at Eaton Business School. The role involves strategizing and implementing performance marketing campaigns, analyzing campaign performance, optimizing for conversions, and driving lead generation.

Some remote work is acceptable for this position.

Qualifications
Digital Marketing, Marketing Analytics, and Campaign Optimization skills
Solid analytical skills and data-driven decision-making
Excellent written and verbal communication skills
Ability to work independently and collaboratively




Previous experience in the education sector is a plus

Bachelor's degree in Marketing, Business, or related field

Description

Develop, execute, and manage high-performing lead generation campaigns across Google Ads, Facebook, Linked In, and other platforms.

Continuously optimize targeting, bidding strategies, ad creatives, and landing pages to improve campaign performance.

AI Tools & Automation Expertise:

AdCreative.ai, Surfer SEO / Market Muse, Revealbot / Madgicx, Trend Watching / Exploding Topics / Glimpse or knowledge on other AI tools.

Use

advanced analytics platforms

and

AI tools

to track KPIs, user behavior, and performance trends.

Experience with

retargeting, custom audiences ,
lookalike audience creation ,
conversion tracking ,

pixel setup , and

UTM tagging .
Work alongside creative and content teams to align ad copies and creatives with campaign goals/tasks.

Conduct regular A/B testing of ad elements and landing pages to improve campaign results.

📌 Performance Marketer Chennai (India)
🏢 Eaton Business School
📍 India