Job Description
Core Responsibilities
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n1. Local Ownership
nPlan and execute monthly marketing camps for assigned centers
nIdentify and execute local BTL opportunities (societies, corporate tie-ups, community events) and Develop local non-doctor partnerships (women’s groups, diagnostic centers, pharmacist etc)
nEnsure every activation has defined objectives and expected output.
nMaintain execution quality and timeline discipline
nMonitor and analyse: Monthly footfall trends, Lead-to-walk-in ratio, Camp performance
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n2. Vendor Management
nIdentify cost-effective local vendors.
nNegotiate rates for printing and local execution
nCompare local vs HQ rates where applicable
nEnsure cost transparency.
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nQualifications:
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nBachelor’s degree in Marketing, or related field.
n3–5 years of marketing experience, healthcare preferred
nAnalytical mindset with the ability to make data-driven decisions.
nStrong communication and team coordination skills.
nAbility to handle multiple campaigns and priorities with high attention to detail

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