Manager–Presales Department: B2 B Sales Reports To: SVP Business development Location: Pune (On-site)Working Days: 6 days a week Work Mode: Work from Office (WFO)Who Are We?Founded in 2015 and headquartered in Pune, Frido is a leading ergonomic comfort and wellnessbrand dedicated to helping people walk, sit, and sleep better. Starting with mobility aids, Fridohas evolved into a holistic comfort brand offering footwear, cushions, pillows, and ergonomicaccessories designed to enhance everyday well-being. With innovation at its core, Frido blendsscience, design, and technology to create products that bring comfort to every step and momentof life.

Our Vision Redefining

Comfort for Modern Living What We Offer* Ergonomic Footwear &

- Insoles – Designed to reduce foot strain and improve posture* Cushions &
- Backrests – For enhanced sitting comfort at work or home* Sleep &
- Rest Products – Including orthopedic pillows and supportive accessories* Mobility Aids – Wheelchairs and assistive devices promoting independence and comfort* Experiential Retail &
- Custom Comfort Solutions – Foot-scanning, posture analysis, andpersonalized product recommendations Role Overview The Manager – Presales will be responsible for driving outbound lead generation initiatives andbuilding a strong sales pipeline through strategic prospecting and targeted email marketingcampaigns. This role will focus on identifying potential customers, executing personalizedoutreach using , qualifying leads, and scheduling meetings for the Sales team.



The idealcandidate should have prior experience in the Saa S industry and possess a strong understanding of B2 B sales, lead generation, and marketing automation tools. Key Responsibilities* Develop and execute outbound lead generation strategies to build a consistent and high-quality sales pipeline.

Research and identify prospective B2 B customers across target industries and marketsegments.

Plan, execute, and optimize email marketing campaigns using and other salesengagement tools.

Create personalized email sequences and outreach campaigns to improve engagement,response rates, and conversions.

Qualify inbound and outbound leads based on predefined criteria and business requirements.

Engage with prospects through email, Linked In, and other outbound channels to generatebusiness opportunities.

Schedule qualified meetings and product demonstrations for the Sales team.

Maintain accurate prospect and lead information in the CRM, ensuring data integrity andregular updates.

Monitor and analyze campaign performance metrics such as open rates, response rates,meeting conversion rates, and pipeline contribution.

Collaborate closely with the Sales and Marketing teams to align outreach strategies andachieve business objectives.





Conduct market research to identify target accounts, key decision-makers, and emergingbusiness opportunities.

Build and manage a healthy pipeline of qualified leads to consistently achieve monthly andquarterly targets.

Prepare regular reports on lead generation activities, campaign performance, and conversionmetrics* Stay updated on industry trends, competitor activities, and customer challenges to enhanceprospecting effectiveness.

Continuously optimize outreach strategies, messaging, and campaign workflows to improvelead quality and conversion rates.

Experience &

- Qualifications Bachelor’s degree in business administration, Marketing, Engineering, or a related field. An MBA in Sales or Marketing is preferred.

3–6 years of experience in Presales, Lead Generation, Business Development, or Email Marketing.

Mandatory experience working in the Saa S industry.

Hands-on experience with for lead generation, email marketing, and outboundcampaign management.

Experience using CRM platforms such as Hub Spot, Salesforce, Zoho CRM, or similar.

Strong understanding of the B2 B sales lifecycle, outbound prospecting, and lead qualification.

Proven experience in planning and executing email marketing campaigns with measurableresults.

Excellent written and verbal communication, presentation, and stakeholder managementskills.

Robust analytical, organizational, and problem-solving abilities with a target-driven mindset. Interested candidates can share their updated resume at: sanobar.s@

📌 Presales Manager (Pune)
🏢 Frido
📍 Pune