Company Description Wottl is a boutique, new-age digital solutions firm specializing in content and digital distribution for brands, businesses, and individuals. Founded in 2024 and based in New Delhi, India, Wottl acts as an extended marketing arm, helping clients grow through modern storytelling, structured distribution, and omnichannel execution. The team is built by professionals who have grown up in the digital ecosystem and understand how contemporary audiences consume, engage, and buy online.

In a fast-evolving landscape of changing consumer behavior, platforms, and algorithms, Wottl emphasizes adaptability and data-informed creativity. Since inception, the firm has partnered with 150+ brands across 12 countries, including PepsiCo, BOXX Insurance, ZENNER, Avaya, Arvind Syntel, Vahdam Teas, Le Cordon Bleu, and BillCut, spanning both B2B and B2C sectors.

Role Description This is a full-time Performance Marketing role based in New Delhi, offered in a hybrid model that combines in-office collaboration with some flexibility for working from home.

The Performance

Marketing professional will plan, execute, and optimize paid campaigns across key digital channels (such as search, social, and display) to drive measurable growth for client brands. Day-to-day responsibilities include developing media plans, setting KPIs, managing budgets, monitoring campaign performance, and using analytics tools to refine targeting, creatives, and bidding strategies. The role involves collaborating with content,



design, and account teams to ensure cohesive messaging and conversion-focused journeys across platforms.

The professional will also prepare performance reports, share insights with clients, and recommend experiments to improve ROI, customer acquisition, and retention.

Qualifications

- Strong Communication and Customer Service skills to collaborate with internal teams, present insights clearly, and maintain skilled client relationships.

- Proficiency in Market Research and Marketing Strategy to analyze audience behavior, identify growth opportunities, and design data-driven performance campaigns.

- Understanding of Sales processes and funnel metrics to align performance marketing initiatives with lead generation, conversions, and revenue goals.

- Experience with digital advertising platforms (e.g., Google Ads, Meta Ads), analytics tools (e.g., Google Analytics), and A/B testing for campaign optimization.

- Ability to interpret data, build clear performance dashboards, and make actionable recommendations based on key metrics (CPC, CPA, ROAS, CTR, conversion rate).

- Demonstrated capability to work in a hybrid environment, managing time effectively and collaborating both in person and remotely.

- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing or performance advertising are a plus.

- Prior experience in agency or multi

📌 Performance Marketing (New Delhi)
🏢 Wottl
📍 New Delhi