We are seeking a highly analytical Performance Marketing Specialist to own the execution of our Google Paid channel globally. You will be the master of our Google Ads accounts.
Responsibilities
- Campaign Management: Execute paid campaigns across Facebook, Instagram, and LinkedIn, focusing on both prospecting and retargeting.
- Creative Strategy: Analyze ad performance to provide data-backed briefs to our design team.
- Audience Segmentation: Build and refine audience lists to target high-value B2B buyers.
- Experimentation: Test recent channels and ad formats to lower our cost per lead.
- Reporting: Track daily and weekly performance metrics, providing actionable insights to the Performance Lead.
Requirements
- 1-3 years of experience in Paid Social (Meta/LinkedIn preferred).
- Understanding of the B2B buyer journey and how to use content to nurture leads.
- Strong copywriting skills for ad captions and headlines.
- Experience with video ads and creative testing.
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.