Company Description NextLeap is an EdTech startup focused on helping professionals break into product management, UX design, and software engineering roles at leading technology companies. The company offers highly rated Fellowships that blend industry-relevant curriculum, mentorship, and practical projects. NextLeap has been recognized as one of the Top 100 EdTech Startups in South Asia by HolonIQ, reflecting its impact and growth potential.

Team members work closely with learners, mentors, and partner companies to build programs that drive meaningful career outcomes.

Role Description This is a full-time, on-site Performance Marketing Manager role based in Bengaluru South.

The Performance Marketing

Manager will plan, execute, and optimize paid marketing campaigns across channels such as search, social, display, and other digital platforms to drive Fellowship applications and learner engagement. Day-to-day responsibilities include managing budgets, setting and tracking performance metrics, analyzing campaign data, and identifying opportunities to improve ROI and reduce acquisition costs. The role also involves collaborating with product, sales, and content teams to align messaging, refine audience targeting, design landing pages, and run A/B tests.

The Performance Marketing

Manager will be expected to monitor market trends and competitor strategies,



report on performance regularly, and contribute to the overall growth strategy.

Qualifications

- Solid performance marketing skills, including experience with paid search, paid social, display advertising, and retargeting.
- Proficiency with analytics and tracking tools (e.g., Google Analytics, ad platform dashboards, conversion tracking, and attribution models).
- Ability to develop campaign strategies, define KPIs, manage budgets, and analyze data to drive data-backed decisions.
- Experience collaborating with cross-functional teams on landing page optimization, A/B testing, and funnel optimization.
- Solid understanding of digital marketing fundamentals, including segmentation, targeting, messaging, and experimentation.
- Excellent written and verbal communication skills, with the ability to present insights and recommendations clearly.
- Proven ability to work in a fast-paced environment, prioritize multiple initiatives, and meet deadlines.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Experience in EdTech, online education, or consumer internet businesses is a plus.
- Familiarity with marketing automation, CRM tools, and basic understanding of SEO/organic growth strategies is beneficial.

📌 Performance Marketing Manager (Bengaluru)
🏢 NextLeap
📍 Bengaluru