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Experience: 4+ yrs

Location: Gurgaon, Haryana, India

Job Type: Full-time

As a Catalogue Performance Marketing Specialist, you will manage performance marketing campaigns across Meta's advertising ecosystem, with a strong focus on product catalogues, dynamic product ads, audience targeting, retargeting, and conversion optimisation .

You will work closely with creative, product, ecommerce, and business teams to translate commercial objectives into measurable paid-media strategies. The role requires a solid understanding of campaign performance, catalogue structures, customer journeys, and data-driven optimisation.

You will be expected to continuously test audiences, creatives, products, bidding strategies, and campaign structures to improve ROAS, CAC, conversion rates, and overall revenue efficiency .

Requirements Key Responsibilities

- Plan, launch, and manage Meta Ads campaigns across acquisition, retargeting, catalogue sales, and conversion objectives
- Manage and optimise Meta product catalogues and catalogue-based advertising campaigns
- Develop strategies for Dynamic Product Ads and personalised product retargeting
- Monitor campaign performance and optimise budgets, bids, audiences, placements, and campaign structures
- Analyse key performance metrics including ROAS, CAC, CPA, CTR, CPC, conversion rate, and revenue
- Develop audience strategies across prospecting, remarketing, lookalike, and high-intent customer segments
- Conduct structured A/B testing across creatives, audiences, messaging, products, and campaign formats
- Work with creative teams to develop high-performing ad concepts, formats, and product-focused creatives
- Identify underperforming products, campaigns, audiences, and catalogue segments and implement corrective actions




- Track campaign performance and prepare regular performance reports with actionable insights
- Collaborate with ecommerce, product, analytics, and business teams to align marketing activity with revenue objectives
- Monitor customer and product trends to identify opportunities for catalogue growth and campaign expansion
- Stay updated on changes to Meta Ads, catalogue advertising, attribution, tracking, and performance marketing best practices
- Continuously experiment with new campaign strategies and optimisation approaches to improve marketing efficiency

What Makes You a Great Fit

- 4+ years of hands-on experience in performance marketing, paid media, or digital advertising
- Strong practical expertise in Meta Ads Manager and campaign optimisation
- Proven experience managing catalogue performance marketing, Dynamic Product Ads, and ecommerce campaigns
- Strong understanding of Meta campaign structures, audience targeting, retargeting, lookalike audiences, and conversion campaigns
- Demonstrated ability to manage significant advertising budgets and deliver measurable business outcomes
- Strong analytical skills with the ability to interpret campaign data and convert insights into optimisation actions
- Excellent understanding of performance metrics such as ROAS, CAC, CPA, CTR, CPC, and conversion rate
- Experience working closely with creative teams to improve ad performance through systematic creative testing
- Strong understanding of ecommerce customer journeys and product-level performance
- Ability to independently manage campaigns, prioritise opportunities, and make data-driven decisions
- Strong problem-solving skills and a test-and-learn mindset
- Excellent communication and cross-functional collaboration skills
- Experience with analytics, tracking, attribution, and ecommerce platforms is an advantage
- A solid bias toward measurable outcomes, continuous experimentation, and scalable growth

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