Direct bookings are a strategic priority for the group. This role owns the engine behind them: paid campaigns across Google and Meta, search visibility for every property and the analytics that tie marketing spend to room nights. You will work across a portfolio where each property has its own market, season and guest profile, from a wedding flagship to a pilgrimage express hotel, and build performance strategies that respect those differences.
Key Responsibilities
- Plan, launch and optimise paid campaigns across Google Ads, Meta and OTA sponsored placements for all properties
- Own campaign budgets, pacing and allocation across properties and seasons
- Build full funnel campaigns spanning awareness, consideration and booking,
including remarketing and lookalike audiences
- Run continuous A/B testing across creatives, audiences, landing pages and bid strategies
- Track and report cost per acquisition, return on ad spend and channel level performance, with transparent attribution to direct bookings
- Coordinate with the creative team on ad assets and with revenue teams on offers, rates and packages
- Own organic search visibility for anantahotels.com and all property pages
- Conduct keyword research across destination, wedding, wildlife, pilgrimage and wellness search intent
- Drive on page optimisation, technical SEO audits, site speed, structured data and local SEO including Google Business Profiles for every property
📌 Performance Marketing & SEO Associate (Jaipur)
🏢 Ananta Hotels and Resorts
📍 Jaipur
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