About the Role A leading global industrial technology group is looking for a Performance Manager to drive and coordinate search-driven performance marketing activities across 47 international subsidiaries.
This is a high-visibility role acting as the central expert and advisor for SEA and Paid Social, working directly with country teams to ensure performance transparency and KPI alignment.
What You'll Do
- Develop and implement the global performance marketing strategy across all markets
- Coordinate and steer search engine advertising (SEA) activities across all country organizations
- Define and monitor global KPIs — CPL, ROAS, conversion rate, lead quality
- Advise subsidiaries on budget planning, forecasting, and performance targets
- Conduct regular performance reviews and identify optimization opportunities
- Establish a structured test-and-learn framework, including A/B testing
- Identify and scale lead generation best practices across international markets
What We're Looking For
- Degree in Marketing, Business, Digital Media, or a related field
- Minimum 5 years of experience in performance marketing with strong hands-on SEA expertise
- Robust analytical skills; hands-on experience with Google Ads, LinkedIn Ads, GA4
- Proven track record building multi-channel B2B campaigns (PPC, paid social, digital)
- Solid background in KPI definition and ROI-driven budget management
- Experience working in international / matrix organizations
- Excellent written and spoken English