CHK is looking for a Performance Marketing Manager to join our team and take ownership of paid growth.
We’re building CHK into one of India’s leading new-age footwear brands, and we’re looking for someone who understands that performance marketing is much more than launching campaigns and optimising ROAS.
What you’ll own
- Manage and scale paid acquisition across Meta and Google
- Own performance metrics across CAC, MER, ROAS, CVR and contribution margin
- Build structured campaign and testing frameworks across audiences, creatives, offers and landing pages
- Work closely with our creative team to develop a consistent pipeline of performance-led creatives
- Identify winning ads quickly and build systems to scale them
- Analyse the complete funnel — impression → click → landing page → ATC → checkout → purchase
- Diagnose performance drops and identify whether the problem sits with media, creative, website, offer or customer journey
- Manage budgets and allocate spend based on marginal returns rather than vanity metrics
- Build clear weekly reporting and translate data into actions
- Work directly with the founders on growth strategy
Who we’re looking forSomeone who:
- Has 2–5 years of hands-on performance marketing experience
- Has managed meaningful monthly ad spends for a D2C/e-commerce brand
- Has strong hands-on experience with Meta Ads Manager
- Understands Google Ads, GA4 and attribution
- Is highly analytical and comfortable working with large datasets
- Understands creative strategy and can clearly brief a creative team
- Thinks commercially — not just in terms of ROAS, but CAC, margins and profitable growth
- Can move fast, test aggressively and take complete ownership of outcomes
- D2C fashion, footwear, beauty or lifestyle experience is a robust advantage.
What we don't wantSomeone whose performance marketing experience is limited to running campaigns, changing budgets and sending agency-style reports. We want someone who can look at the numbers, figure out why something is happening, and decide what we should do next. ? Location: Mumbai