Location: Chennai, Tamil Nadu

Experience: 4–7 years

Employment Type: Full-time

Function: Performance Marketing / Growth

Reports to: Founder / COO

About the Role

We are looking for a Performance Marketing Lead to take ownership of paid digital acquisition and measurable online growth across our portfolio of consumer-facing businesses.

This is a hands-on performance marketing role focused on generating qualified enquiries, bookings, customer acquisition, footfall and revenue through digital advertising.

The ideal candidate is highly data-driven and commercially focused, with strong expertise in Meta Ads, Google Ads, audience targeting, retargeting, conversion optimisation, analytics and campaign performance.

This is not primarily a social-media or content-management role. The focus is on performance, numbers and business outcomes.

Key Responsibilities

- Paid Media Strategy & Execution

Own the end-to-end performance marketing strategy across Meta, Google and other relevant paid channels.

Plan campaigns based on business objectives, target audiences, locations, products, offers and customer journeys.

Set campaign objectives, budgets, audiences, bidding strategies and conversion goals.

Manage campaigns from planning and launch through optimisation and reporting.

Develop channel-wise acquisition strategies for different business units and locations.

- Meta & Google Ads

Independently manage Meta Ads Manager and Google Ads campaigns.

Build and optimise campaigns across:

Lead Generation

Website Conversions

WhatsApp/Enquiry campaigns

Search

Display/YouTube where relevant

Remarketing

Retargeting

Develop audience segments based on demographics, geography, interests, intent and customer behaviour.

Build and optimise Custom, Lookalike and remarketing audiences.

Continuously test creatives, copy, audiences, placements, offers and landing pages.

- Lead Generation & Customer Acquisition

Drive high-quality leads and customer enquiries, not just volume.

Optimise campaigns for cost per qualified lead and eventual conversion.

Work with the business/sales team to understand lead quality and conversion.

Track the complete funnel:

Ad → Landing Page/WhatsApp → Enquiry → Qualified Lead → Conversion → Revenue

Identify leakage at each stage and recommend corrective action.

Continuously improve CAC, CPL and conversion rates.

- Conversion Rate Optimisation

Analyse landing pages and digital conversion journeys.

Recommend improvements to:





Landing-page structure

Calls to action

Forms

Offers

Messaging

WhatsApp journeys

Booking/enquiry flows

Conduct A/B testing wherever appropriate.

Work with web/creative teams to improve conversion performance.

- Chennai & Hyperlocal Performance Marketing

Develop highly targeted campaigns for Chennai audiences and individual business locations.

Build campaigns by locality, catchment area and customer profile.

Identify high-performing geographic segments.

Optimise advertising spend based on location-level performance.

Run campaigns around weekends, events, launches, special offers and seasonal demand.

Develop retargeting strategies for customers who have interacted with the brands digitally or physically.

- Tracking, Analytics & Attribution

Own the marketing measurement framework.

Implement and monitor GA4, Meta Pixel, Google Tag Manager and conversion tracking.

Ensure correct UTM tagging and campaign attribution.

Track conversions across website, forms, WhatsApp and other digital channels.

Identify attribution gaps and work with technology/web teams to resolve them.

Build dashboards for real-time/periodic campaign monitoring.

- Budget & ROI Management

Own the digital advertising budget.

Allocate spend across campaigns and platforms based on performance.

Identify underperforming campaigns and reallocate budgets quickly.

Scale campaigns that demonstrate sustainable returns.

Monitor:

ROAS | CAC | CPL | CPQL | CTR | CPC | CPM | Conversion Rate | Revenue

Ensure every significant advertising spend has a measurable objective.

- Creative Performance

Although this is not a content-creation role, the candidate will be responsible for understanding what creative converts.

Analyse creative-level performance.

Identify winning hooks, formats, messaging and offers.

Provide data-driven briefs to the creative/content team.

Run creative testing frameworks.

Continuously refresh creatives to avoid ad fatigue.

Use campaign data to guide future creative production.

- Reporting & Insights

Establish weekly and monthly performance reporting.





Provide explicit visibility of

Spend

Leads

Qualified leads

Conversions

CAC

Revenue

ROAS

Go beyond reporting numbers and identify why performance changed and what needs to be done next.

Present actionable insights to the Founder/Business Head.

Key KPIs The role will primarily be measured on business outcomes, including:

Qualified leads generated

Cost per qualified lead

Customer acquisition cost

Conversion rate

Revenue generated through paid campaigns

ROAS

Website/landing-page conversion rate

WhatsApp/enquiry conversion

Campaign scalability

Location-wise acquisition efficiency

Overall marketing ROI

Candidate Profile

Must Have

4–7 years of hands-on performance marketing experience.

Strong expertise in Meta Ads and Google Ads.

Experience managing meaningful advertising budgets.

Proven experience in lead generation and customer acquisition.

Strong understanding of conversion funnels.

Robust analytical and numerical skills.

Experience with GA4, Meta Pixel, Google Tag Manager and conversion tracking.

Experience with A/B testing and campaign optimisation.

Ability to interpret data and make rapid optimisation decisions.

Strong understanding of digital attribution and ROI.

Preferred Experience

Experience in

Hospitality

Restaurants / cafés

Lifestyle

Events & experiences

Retail

Real estate

Interior/design

D2C / consumer businesses

Experience with Chennai-focused or hyperlocal customer acquisition campaigns will be an advantage.

What We Expect From You

We are looking for someone who thinks:

“How much did we spend?” → “How many qualified customers did we acquire?” → “How much revenue did they generate?”

You should be comfortable getting into the campaign manager, analysing the numbers, changing targeting/budgets/creative strategy and taking ownership of the outcome.

Likes, followers and impressions are secondary. Customer acquisition, conversion and ROI are the priority.

Competitive salary and theee months later performance-linked incentives, based on experience and demonstrated ability to deliver measurable acquisition and revenue growth.

Application

Please share

Updated CV

Examples of campaigns handled

Platforms managed

Approximate monthly ad budgets handled

Key results achieved — CPL, CAC, ROAS, leads, conversions or revenue

Current compensation

Expected compensation

Notice period

📌 Performance Marketing Lead (Chennai)
🏢 Wood Inc design studio
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