Performance Marketer (Full-Funnel, Creative-Led)

Company: Thrive Insights

Type: Full-time contractor preferred, freelance considered

Location: Remote, India-based

Compensation: ₹75,000 to ₹95,000 per month for full-time, based on experience. Freelance rates discussed case by case.

About usThrive Insights is an independent growth consultancy for founder-led ecommerce brands doing $1M+ in revenue. We are not an agency and we do not take media commissions, so our only incentive is making the numbers work for the brands we support. We work across the whole funnel: paid acquisition, offers and lead magnets, landing pages, email, and conversion rate optimisation. The work is hands-on and the feedback loop is fast.

The role

You will run performance marketing end to end across client accounts. Traffic is only half of it. You will also build the pages that traffic lands on, write the copy that carries it, and fix the leaks between click and checkout.

You are trusted to set your own roadmap. You are also expected to know, without being asked, whether that roadmap is actually moving the account. This is a role for someone who thinks in hooks, angles, and offers, and checks their MER before getting attached to any of them.

The preference is a full-time contractor who grows with the consultancy and owns accounts properly over time. Robust freelancers with capacity for a consistent weekly commitment are welcome to apply too, so tell me which one you are looking for.

What you will do

Paid acquisition

- Build, launch, and manage campaigns across Meta and Google, with structure decisions you can defend
- Own the creative testing roadmap: concepts, angles, briefs for static, UGC, and video, then direct editors or creators to execution
- Kill losers early,



scale winners deliberately, and document what you learned either way

Conversion and CRO

- Audit landing pages, product pages, and checkout flows for the friction that is costing revenue
- Build and iterate landing pages, in page builders or in whatever the client stack allows
- Run structured tests on layout, offer presentation, and messaging, and call results honestly

Copy and offers

- Write ad copy, landing page copy, and email copy that sounds like the brand and sells like direct response
- Ground messaging in customer research, reviews, support tickets, and competitor teardowns rather than what looks good in a mood board
- Contribute to offer construction: bundles, guarantees, lead magnets, and how the value is framed

Analysis and reporting

- Read performance at creative level, page level, and account level, and act on what you find
- Report to me in plain language on what changed, why, and what is next

What you will own

You will be accountable for the metrics, not just the output volume:
- Blended ROAS and MER against target
- CAC and CPA by campaign and by creative
- Landing page and site conversion rate, and AOV where the offer work touches it
- Hook rate, hold rate, and CTR as leading indicators of creative health
- Spend pacing against budget
- Test velocity and the win rate of what you ship

If a concept you loved is losing money,



you should be the one flagging it first.

You are probably a fit if you

- Have 5+ years running performance marketing for ecommerce brands, with real spend under management
- Have worked hands-on in Shopify, not just alongside it. This one is non-negotiable
- Can point to creative or a page you built that outperformed, and explain why it worked
- Write well enough that your copy ships without a rewrite
- Are comfortable inside Ad platforms, GA4, GTM, inside a page builder, and inside a spreadsheet
- Work independently across time zones without needing daily check-ins
- Have opinions and change them when the data says so
- Communicate proactively when something is off, before it shows up in a report

This is not a fit if you
- Want the strategy handed to you before you can start
- Only do the traffic half and hand off the rest
- Treat reporting as admin work that happens after the interesting part
- Judge creative or a page by how it looks rather than how it converts
- Need a manager to sequence your week

Nice to have

- Klaviyo, and experience with the usual page builders
- Amazon or SEO exposure
- Experience with founder-led brands where the founder is in the account

How to apply

Send to [email protected] -
1. A short note on the strongest thing you have shipped, whether that is a creative concept, a page, or an offer, what the numbers did, and what you would test next off the back of it
2. Two or three examples of work you concepted, wrote, or built
3. Whether you are applying full-time or freelance, your availability, and your expectations

No cover letter needed. Skip the AI-written intro, it is easy to spot and it will not help you here.

📌 Performance Marketing Lead (India)
🏢 Thrive Insights
📍 India