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Key Responsibilities:

- Plan, create and manage paid campaigns on Meta Ads (Facebook & Instagram), Google Ads (Search, Shopping, Display & YouTube) • Manage Meta Ads (Facebook & Instagram) campaigns to drive traffic, leads, and sales .
- Conduct keyword research, audience segmentation, and competitor analysis .
- Monitor campaign performance and optimize based on KPIs such as CTR, CPC, CPA, ROAS, and conversions.
- Implement and manage conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Create A/B tests for ad creatives, landing pages, and audience targeting.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Collaborate with the creative, content, and design teams to develop highperforming ad creatives.
- Manage advertising budgets efficiently to achieve business goals.




- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.

Required

Skills

- Bachelor's degree in Marketing, Business, or related field • 2–3 years of hands-on experience in Performance Marketing.
- Solid knowledge of Google Ads and Meta Ads Manager.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Good understanding of conversion tracking, attribution models, and remarketing.
- Experience in e-commerce advertising (Shopify preferred).

Google Ads

Certification.

- Experience with Shopify, Merchant Center, and Google Search Console.

📌 Performance Marketing Executive. (Delhi)
🏢 RECEX
📍 Delhi