Performance Marketing Executive

About the Role

Merlin Marketing is looking for a Performance Marketing Executive to join our growing digital team.

You will work across multiple client accounts and be responsible for planning, executing, monitoring, and improving paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.

This role is ideal for someone who understands that performance marketing goes beyond simply launching campaigns. You should be comfortable analysing data, identifying what is or is not working, testing new ideas, managing budgets, improving lead quality, and continuously finding opportunities to improve campaign performance.

As part of a fast-moving digital agency, you will work closely with our strategy, content, design, SEO, and account management teams across clients from different industries.

Key Responsibilities

1. Plan and manage paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant performance channels based on client objectives.
2. Manage multiple client accounts simultaneously, including campaign setup, optimisation, budgets, targeting, bidding, audiences, keywords, and ongoing performance.
3. Conduct keyword, audience, competitor, and campaign research before launching or scaling campaigns.
4. Monitor campaign performance regularly and optimise towards relevant business outcomes such as:

- Qualified leads
- Cost per lead
- Cost per acquisition
- Conversion rate
- ROAS
- CTR
- CPC
- Lead quality

1. Analyse campaign data to identify performance issues, growth opportunities, wasted spend, and areas for experimentation.
2. Create and test ad copy, creative concepts, audiences, landing-page messaging, offers, and campaign structures to improve results.
3. Work closely with the design and content teams to develop performance-focused ad creatives and messaging.
4.



Set up and verify conversion tracking and campaign measurement using tools such as GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and platform-specific tracking systems.
5. Prepare clear weekly and monthly performance reports that explain not just what happened, but why it happened and what should be done next.
6. Communicate campaign performance, insights, recommendations, and requirements clearly with internal teams and, when required, clients.
7. Monitor lead quality and work with the team to understand whether campaigns are generating the right leads, not simply more leads.
8. Review landing pages and conversion journeys and recommend improvements that could increase campaign conversion rates.
9. Stay updated with changes across Google Ads, Meta Ads, LinkedIn Ads, analytics platforms, attribution, AI-powered advertising features, and the broader paid media ecosystem.
10. Maintain strong campaign hygiene, including naming conventions, tracking, documentation, budget monitoring, and account organisation.

Requirements
- 2+ years of hands-on experience managing Google Ads and Meta Ads. Experience with LinkedIn Ads is strongly preferred.
- Agency experience is preferred, especially experience managing multiple client accounts.
- Strong understanding of:
- Google Search Ads
- Performance Max
- Meta advertising
- Remarketing
- Audience targeting
- Keyword research
- Conversion tracking
- Campaign optimisation




- Working knowledge of GA4 and Google Tag Manager.
- Strong analytical skills and confidence working with campaign data.
- Ability to understand business objectives and translate them into measurable campaign goals.
- Strong written communication skills, particularly for ad copy and reporting.
- Valuable project and time-management skills.
- Ability to manage multiple campaigns, clients, deadlines, and priorities.
- A proactive mindset with the ability to identify problems and recommend solutions rather than waiting for instructions.
- Comfortable experimenting with new campaign ideas, creatives, audiences, offers, and targeting strategies.

What We Are Looking For We are looking for someone who:
- Thinks beyond vanity metrics such as impressions and clicks.
- Understands the difference between generating leads and generating qualified business opportunities.
- Is comfortable taking ownership of campaign performance.
- Can look at data and turn it into actionable recommendations.
- Enjoys testing, learning, and improving campaigns continuously.
- Can work collaboratively with strategists, designers, content writers, SEO specialists, and account managers.
- Is organised enough to manage several client accounts without losing attention to detail.

Good to Have Experience with any of the following would be an advantage:
- B2B lead generation
- SaaS campaigns
- Local lead-generation campaigns
- LinkedIn Ads
- CRM and lead-tracking systems
- Landing-page optimisation
- Looker Studio
- Microsoft Ads
- A/B testing
- Marketing automation or CRM integrations

Experience 2+ years of relevant performance marketing experience

Agency-side experience is preferred, but strong candidates with hands-on client-side performance marketing experience are also welcome.

📌 Performance Marketing Executive (Pune)
🏢 Merlin Marketing | MarTech Agency
📍 Pune