Octaloop is looking for a Performance Marketer to own paid acquisition and lifecycle marketing for India Blockchain Tour and our upcoming events. This is a hands-on performance role. We’re looking for someone who can get into the ad platforms, launch campaigns, test creatives and audiences, optimise funnels, and ultimately drive ticket sales and qualified leads.

What you’ll own

Paid Ads

Run and optimise campaigns across Meta, X and Reddit

Build acquisition, retargeting and conversion campaigns

Test audiences, creatives, messaging and offers

Manage budgets and continuously optimise CAC/CPL

Ticket Sales

Build paid funnels to drive IBT ticket purchases

Track the journey from ad → landing page → checkout → purchase

Identify and fix conversion drop-offs

Scale campaigns that are generating actual ticket sales

Lead Generation

Generate qualified leads for sponsors, speakers, partners, founders and attendees

Build and optimise lead-generation campaigns

Work closely with the BD team to improve lead quality and conversions

Email & Whats App Marketing

Build campaigns for ticket sales, announcements, event reminders and re-engagement





Segment audiences and run targeted campaigns

Track conversions and optimise messaging

Analytics & Optimisation

Own campaign tracking, UTMs, pixels and conversion events

Monitor CTR, CPC, CPM, CPL, CAC, conversion rate, revenue and ROAS

Turn performance data into clear actions and experiments

What we’re looking for

2+ years of hands-on performance marketing experience

Robust experience with Meta Ads

Experience with X Ads and/or Reddit Ads

Experience with email and Whats App marketing

Strong understanding of conversion funnels and retargeting

Comfortable with analytics, tracking and attribution

Strong copywriting and creative instincts

Someone who is extremely execution-oriented and data-driven

Most importantly: you care about revenue, tickets sold and leads generated — not vanity metrics

Experience in events, ticketing, Web3/crypto, startups, Saa S or community-led businesses is a strong plus. If you've read it so far, you can skip the linkedin queue and write to the founder directly at anupam (at) octaloop (dot) com

📌 Performance Marketer (Mumbai)
🏢 Octaloop | Organizers of India Blockchain Tour u0026 Metamorphosis
📍 Mumbai