Job Title: Performance Marketer

Company Name: Tops Technologies Pvt Ltd

Website: https://www.tops-int.com/

Position type: fulltime - Mon to Sat - Full time

Salary: As per the company norms and based on experience

Experience: 2–5 Years

About TOPS Technologies

TOPS Technologies is a leading skilling and training company focused on making students job-ready and industry-ready through practical, outcome-driven programs. We work closely with industry needs and focus heavily on performance-driven student acquisition through digital channels.

Key Responsibilities

· Performance & Lead Generation

· Plan, execute, and optimize paid campaigns for lead generation across:

Plan, launch and optimize Meta and Google Ads campaigns.

· Analyze performance at Campaign, Ad Set and Ad level.

Drive high-quality leads at an optimized CPC/CPL

· Continuously test creatives, audiences, landing pages, and funnels

· Monitor daily performance metrics and scale winning campaigns





· Strategy & Optimization

· Build and manage full-funnel strategies (Awareness → Consideration → Lead)

· Analyze campaign data and generate actionable insights

· Work closely with content, design, and sales teams to improve lead quality

· Implement A/B testing for ads, copies, creatives, and landing pages

Track the complete funnel: Lead → Qualified Lead → Walk-in/Counselling → Admission.

· AI & Automation

· Use AI-powered tools for:

· Ad copy generation & creative ideation

· Audience targeting & performance prediction

· Campaign optimization & reporting

· Stay updated with the latest trends in AI-driven performance marketing

· Experiment with tools like:

· AI ad creatives & copy tools

· Automation rules

· Smart bidding & predictive analytics

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