01 Sep
|
Genspark
|
Bengaluru
01 Sep
Genspark
Bengaluru
Job Description
• Lead end-to-end development of Marketing Mix Models (MMM) , from data preparation to model building, validation, and business recommendations. • Design and implement econometric/statistical models (regression, Bayesian methods, time series, hierarchical modeling) to measure and forecast marketing ROI . • Collaborate with clients and internal stakeholders to understand business objectives, translate them into analytical frameworks, and present insights with clarity. • Mentor and guide junior team members in MMM techniques , coding best practices, and business storytelling. • Drive automation and scalability in modeling pipelines and reporting dashboards. • Explore and apply emerging methods (e.g., causal inference, machine learning) to enhance traditional MMM approaches. • Proficiency in programming languages such as Python and/or R. • Hands-on experience with SQL for data extraction and transformation
📌 Senior Data Scientist (Bengaluru)
🏢 Genspark
📍 Bengaluru