Designation: Paid Media Executive(Meta Ads Specialist) Experience: 2+ Years Job Location: Mumbai (Preferably from Mumbai)
*****Shift Time: 6:30 AM to 3:30 PM (Australia Shift)
Meta Performance Marketing Specialist
Role Overview We are looking for a performance-driven
Meta Ads Specialist
with hands-on experience in managing
Lead Generation campaigns
across Facebook and Instagram. The candidate will be responsible for campaign execution, optimisation, testing and scaling while focusing on both
lead volume and lead quality . Key Responsibilities Plan, execute and optimise Meta Lead Generation campaigns. Manage
Instant Forms & Website Lead campaigns . Develop audience strategies including
Broad, Interest, Lookalike and Retargeting . Monitor and optimise
CPL, lead quality, conversion rate and CPA . Conduct A/B testing across creatives, audiences, messaging and campaign structures.
Analyse CRM/sales data to measure
qualified leads and lead-to-sale performance . Manage Meta Pixel, CAPI, events and conversion tracking. Prepare performance reports with actionable insights. Identify opportunities to
scale campaigns while maintaining efficiency . Required Skills Solid hands-on experience with
Meta Ads Manager . Strong understanding of Lead Generation campaigns and funnel optimisation. Good knowledge of Meta Pixel, CAPI and conversion tracking. Strong analytical and Excel/Google Sheets skills. Ability to analyse campaign and CRM data. Strong communication and problem-solving skills. Agency experience preferred.