Role & responsibilities

ROLE : SALES EXECUTIVE - MODERN TRADE DESIGNATION : EXECUTIVE/ SR.EXECUTIVE DEPARTMENT : CONTEMPORARY TRADE WORK LOCATION : ALL LOCATIONS REPORTING TO : AREA SALES MANAGER - MODERN TRADE EDUCATIONAL QUALIFICATION : DIPLOMA / ANY GRADUATE PRIOR EXPERIENCE : 25 years of experience in MT FMCG / Dairy Sales, Field Sales, or Distribution Management OBJECTIVE OF THE ROLE : To drive sales growth of Dodla milk in the assigned territory by appointing new channels, adding new stores, increasing market penetration (WOD &

- DOD), ensuring 100% availability and visibility across the MT channel. Ensure timely collectison as per TOT norms. Promoter management, Logistic management, Crisis management etc.

JOB RESPONSIBILITIES : 1.Responsible for monthly Target Vs Achievement Planning.# 2.Responsible for Exisiting and New Channel Development.# 3.Responsible for daily market updates, weekly &

- Monthly Reviews.# 4.Competitor Brand Prices And Activities Sharing To Head MT &
- E COM.# 5.Responsible for New SKU Listing and Launch in new and existing channel.# 6.Responsible for new geography extension / town launch.# 7.SKU Wise Product forecasting, planning and Acheivement.# 8.Responsible for promoter wise productivity, product displays, Product FIFO &




- Control on RTV.# 9.Responsible for logistics and supply chain till last mile delivery.# 10.Responsible for the Market updates and Feedback to the seniors.# 11.Rewards and recognistion of the promoters and merchandisers.# 12.Group market visits along with seniors.# 13.Product First In First System (FIFO) to maintain freshness of the products supplied.# 14.Product forecasting, Indent Planning Regard To distributor/ Product office/plant .# 15.Focus On The Non Moving Products by giving utmost visibility and product displays.# 16.Advance stocks Planning for Festival Seasons.# 17.With Executive Market Development.# 18.Procuring The New Stores / channel And Making The Executive to sell more.# 19.Verifying And Review Executives Weekly And Daily Reports.# 20.Training The Executive To Place The New Brand Placements In Market.# 21.Making The Effective Visibility Of Branding In Shops.# 22.Weekly/ Monthly/ Half Yearly/ Yearly Reports.# 23.Financial performance - Business improvement – Fresh Products /VAP/IC (Goal) – Volume Target (Range Selling) &
- Focus Product (KPI)– Volume target for high realization products (KPI).# 24.Operational Excellence – Focus Business Expansion – Increase Market share, Reduce RTV’s, In time collections as per TOT.# SKILL SET REQUIRED : FUNCTIONAL SKILLS : Knowledge of competitor prices and sales figures Knowledge of Dodla Products Geographical knowledge of the city Demographic knowledge of the city TECHNICAL SKILLS : Working knowledge of computers: PowerPoint, excel, word and email management BEHAVIORAL COMPETENCIES REQUIRED : Hardworking nature Problem solving skills Initiative and drive to achieve Handling competition Communication skills Handling pressure Decision making Target driven individual

Preferred candidate profile

📌 Modern Trade Executive (Bengaluru)
🏢 Dodla Dairy
📍 Bengaluru