Job Summary

About the role. Genzeon has established a dedicated Microsoft Practice and is investing in deepening its strategic partnership with Microsoft. We are seeking an Associate Director of Microsoft Alliance Partnerships to own and grow the alliance end to end.

The Alliance Associate Director is responsible for maximizing the value of Genzeons relationship with Microsoft driving joint go-to-market and co-sell, achieving and maintaining Microsoft Designations and Specializations, growing Azure consumption, managing the full operational backbone of the partnership (Partner Center, incentives, tagging, referrals), and building Genzeons presence on the Microsoft commercial marketplace. Success is measured in partnership status, co-sell pipeline and wins, ACR growth, and the investments and incentives unlocked from Microsoft.

Key Responsibilities

- Go-to-market co-sell: Define and drive joint go-to-market (GTM) initiatives with Microsoft, aligning Genzeons offerings to Microsofts priorities and solution areas.
- Go-to-market co-sell: Own the co-sell motion end to end; build and maintain the co-sell solution portfolio, register co-sell-ready offers, manage IP-co-sell and services co-sell, and drive deal referrals in both directions with Microsoft sellers.
- Go-to-market co-sell: Partner with internal account teams to help close deals by connecting them with the right Microsoft sellers and orchestrating joint pursuit activities including Account planning sessions.
- Designations, Specializations, ACR: Own the roadmap to achieve and maintain Microsoft Solutions Partner Designations and Specializations, managing partner points, performance, skilling, and audit readiness.
- Designations, Specializations, ACR: Drive Azure Consumed Revenue (ACR) growth across customers and engagements, tracking consumption and partnering with practice teams to accelerate it.
- Relationship management: Build and manage relationships with key Microsoft stakeholders,



including the Partner Development Manager (PDM), co-sell/partner sales teams, and relevant business-group and field contacts.
- Relationship management: Develop and maintain the annual partner business plan with Microsoft and run a regular partnership cadence and business reviews.
- Partnership operations incentives: Manage all partner tagging and attribution (PAL, CPOR, and DPOR) to ensure Genzeon is correctly credited for influence and consumption.
- Partnership operations incentives: Own Partner Center and Supplier/partner portal administration and hygiene (memberships, users, competencies, compliance).
- Partnership operations incentives: Track and maximize Microsoft incentives, investments, and funding ensuring Genzeon is tapping every available program (incentives/rebates, MDF/co-op marketing funds, activity-based and consumption-based investments, ECIF and similar deployment/POC funds).
- Partnership operations incentives: Manage deal referrals, referral pipeline hygiene, and reporting.
- Marketplace: Prepare and own the Microsoft commercial marketplace solutions roadmap, working with internal practice teams to identify and shape offers.
- Marketplace: Own publishing of offers on the Microsoft marketplace, including skilled services offers and SaaS transactable offers, and manage their lifecycle, private offers, and go-to-market on marketplace.
- Enablement reporting: Enable internal sales and account teams on how to engage Microsoft, use co-sell, and leverage partnership benefits.
- Enablement reporting:



Maintain a partnership scorecard and report on alliance KPIs co-sell pipeline and wins, ACR, designation/specialization status, incentives earned, and marketplace performance to Genzeon leadership.
- Enablement reporting: Ensure ongoing compliance with the Microsoft Partner Agreement and program requirements.

Requirements

- 10-15 years overall, with 5+ years in a Microsoft alliance / partner development / partnerships role at a Microsoft partner or ISV.
- Deep, hands-on knowledge of the Microsoft partner ecosystem: Solutions Partner designations, Specializations, co-sell, and the incentives/investment landscape.
- Proven, practical experience with Partner Center, partner tagging (PAL, CPOR), and the Microsoft commercial marketplace (publishing professional services and SaaS transactable offers).
- Demonstrated track record driving ACR / Azure consumption growth and co-sell pipeline and wins.
- Strong relationship management skills with a network of, or proven ability to build relationships with, Microsoft field, partner, and PDM contacts.
- Commercial and analytical acumen able to track incentives, model partnership ROI, and report to leadership.
- Excellent communication, cross-functional orchestration, and stakeholder-management skills.

Highly desirable

- Existing relationships within Microsofts partner and field organization.
- Experience taking co-sell-ready and marketplace offers to market, including transactable SaaS.
- Familiarity with Azure, Azure AI, and ideally healthcare.
- Experience supporting Specialization audits and designation attainment.

Location: Hyderabad, Telangana, India Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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