About the Role

We’re looking for a Meta Ads Specialist who knows how to turn ad spend into profitable revenue.

You’ll be responsible for managing and scaling Meta Ads (Facebook & Instagram) for our company as well as multiple D2C and e-commerce brands.

This is not a role where you’ll simply launch campaigns and send reports. We’re looking for someone who can think like a performance marketer — understand the numbers, identify what’s working, test aggressively, and improve ROAS/CPA over time.

What You’ll Do

Plan, launch and manage Meta Ads campaigns across Facebook & Instagram

Manage campaigns for multiple D2C/e-commerce brands

Develop acquisition strategies based on business goals, margins and customer journey

Set up and optimize campaigns for purchases, leads and conversions

Analyze ROAS, CPA, CAC, CTR, CPM, CPC, CVR, AOV and other key metrics

Conduct creative testing across different hooks, angles, formats and audiences

Identify winning creatives and scale them systematically

Manage retargeting and prospecting campaigns

Perform audience research and competitor/ad research

Work closely with the creative team to develop high-performing ad concepts

Analyze landing pages and funnels and identify conversion bottlenecks

Monitor daily campaign performance and take corrective actions

Build weekly/monthly performance reports with clear insights and action points

Continuously test new campaign structures, audiences, creatives and offers

Stay updated with Meta Ads platform changes, tracking changes and recent features

What We’re Looking For

Must-have:

1+ year of hands-on experience running Meta Ads

Strong understanding of Meta Ads Manager

Experience with D2C,



e-commerce or lead-generation campaigns

Strong analytical and problem-solving skills

Ability to understand campaign data and make decisions based on numbers

Good understanding of the complete conversion funnel

Experience with creative testing and performance optimization

Comfortable working with multiple brands/accounts simultaneously

Bonus Points

Shopify experience

Experience with GA4

Understanding of Meta Pixel + Conversions API

Experience with Klaviyo/email marketing or WhatsApp marketing

Experience working with UGC/video creatives

Experience scaling D2C brands from ₹5L → ₹25L+ monthly ad spend

Experience with Google Ads

Basic understanding of landing page CRO

What We Value

We don’t care about fancy certifications as much as actual results.

We want someone who can look at a dashboard and answer:

“Why did performance drop?”

“Which creative should we scale?”

“Where are we losing customers?”

“What should we test next?”

“How can we increase revenue without blindly increasing ad spend?”

If you’re someone who constantly experiments, understands numbers and genuinely enjoys performance marketing, you’ll fit well here.

What You’ll Get

Work directly with multiple D2C & e-commerce brands

Exposure to different industries, products and ad funnels

Chance to work on meaningful ad budgets

Performance-based incentives

High ownership and freedom to experiment

- Opportunity to grow into a Performance Marketing Lead role

Please do not apply if your experience is primarily in boosting Instagram posts or running basic awareness campaigns.

We’re looking for someone who can own performance and drive results.

📌 Meta ads specialist (Chennai)
🏢 Elevatit
📍 Chennai