Marketing Manager – Sales | Aftermarket Segment

Reporting to: General Manager – Sales

Role Overview

Drive Aftermarket sales, expand market share and strengthen Ashra’s market presence. Lead the Aftermarket sales team, develop commercial strategies, expand the dealer and distributor network, manage key accounts and identify recent business opportunities.

Key Responsibilities

- Lead Aftermarket sales operations and the sales team to achieve revenue, profitability and market share goals.
- Develop and execute sales, commercial and marketing strategies, including budgets, targets, forecasts and KPI tracking.
- Identify new market opportunities; build strong dealer, distributor, OEM and key-account networks across engine, genset, compressor and automotive equipment segments.
- Strengthen channel coverage, distributor productivity and territory/route planning.
- Monitor market and competitor intelligence to guide portfolio expansion.
- Drive account plans, beat plans and field-sales initiatives to maximize productivity.
- Lead negotiations, business development, collections, pricing, margins and commercial proposals.




- Analyze sales and market data for forecasting and continuous improvement.
- Recruit, train, motivate and manage the sales team, including performance reviews and succession planning.
- Coordinate with production, supply chain, finance and customer service for timely fulfilment.
- Plan marketing initiatives, trade promotions and industry events.
- Maintain CRM, catalogues and digital tools; report performance to senior management with recommendations.

Key Skills & Competencies

- Strong experience in Aftermarket sales, business development and team management.
- Proven ability to drive sales growth and channel performance.
- Skilled in dealer/OEM/key-account management, negotiation and customer relations.
- Proficient in sales planning, forecasting, CRM/BI analysis and reporting.
- Working knowledge of pricing, margins, credit and collections.
- Highly organized, proactive, results-oriented, with strong leadership and communication skills.

📌 Marketing Manager – Sales | Aftermarket Segment (Pune)
🏢 Ashra Consultants
📍 Pune