Company Description GAPPU is a music-focused company dedicated to giving passionate music enthusiasts a high-quality percussive experience through a wide range of instruments. Its prime creations include cajons, guitars, ukuleles, wooden shakers, wooden bongos, foot tambourines, and various specialized cajon models designed to suit different playing styles and needs. Skilled craftspeople build each instrument in the workshop with careful attention to productivity, durability, and long-term performance.

GAPPU emphasizes rich, consistent sound quality and aims to deliver instruments that combine artistry with reliability, offering players an inspiring and dependable musical experience.

Role Description The Marketing Manager will be responsible for developing and executing marketing strategies to increase brand awareness and drive sales of GAPPU’s percussion instruments. This full-time role, based on-site in the Greater Kolkata Area, includes planning and managing campaigns, overseeing digital and offline marketing initiatives, and coordinating with sales and product teams to promote key product lines. Daily tasks involve analyzing market trends, managing social media and content calendars, optimizing promotional activities, and monitoring campaign performance against targets.

The Marketing

Manager will also collaborate with internal stakeholders,



manage external partners or agencies as needed, and ensure that all marketing communications reflect the brand’s identity and values.

Salary: 20-25k (based on experience)

Location: Kestopur (Work from Office)

Qualifications

- Experience in marketing strategy, campaign planning, and brand positioning, ideally within consumer products or music-related industries.
- Skills in digital marketing, including social media management, online advertising, and basic analytics tools to track and optimize performance.
- Ability to create and oversee marketing content, such as product descriptions, promotional materials, and storytelling aligned with the brand voice.
- Robust project management and organizational skills, with the ability to handle multiple campaigns and deadlines in a fast-paced environment.
- Solid communication and interpersonal skills for effective collaboration with cross-functional teams, partners, and vendors.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in the Greater Kolkata Area market or familiarity with regional consumer behavior is an advantage.
- Passion for music and musical instruments, with an understanding of the needs and interests of musicians and enthusiasts, is highly beneficial.

📌 Marketing Manager (Kolkata)
🏢 GAPPU
📍 Kolkata