Marketing Manager B2B Brand Activation & Trade Marketing

Company: Rajshree Timbers & Layers by Rajshree

Location: Jaipur, Rajasthan

Experience: 510 Years

Employment: Full-time

Industry: Building Materials | Interior Products | B2B Marketing

About the Role

We are looking for an experienced and self-driven Marketing Manager to build and lead our B2B marketing and brand activation program across two key stakeholder groups:

Carpenter Led Marketing | Rajshree Timbers

Architect & Interior Designer Led Marketing | Layers by Rajshree

This is not an event-management or execution-only role.

We are looking for a marketer who understands brand building, trade marketing, BTL activation, relationship marketing and stakeholder engagement and can independently develop the strategy, annual calendar, campaigns, budgets and execution plan.

You will be responsible for turning marketing objectives into consistent offline + online experiences that create brand awareness, recall, preference and ultimately business impact.

Key Responsibilities

- Develop and own the annual B2B marketing and brand activation strategy.
- Create and manage the annual, quarterly and monthly marketing calendar.
- Design innovative ground-level marketing activities for carpenters across Jaipur.
- Develop carpenter cluster programs, Vishwakarma Mandir engagements, Chaupals, skill sessions, sports, health, plantation, family and recognition programs.
- Develop premium engagement programs for architects and interior designers through Layers, including design events, breakfasts, material sessions, studio/factory visits, networking and curated experiences.
- Build an integrated online + offline engagement strategy using WhatsApp, digital content, campaigns and community communication.




- Develop stakeholder segmentation and maintain a structured CRM/database.
- Conceptualise campaigns that strengthen brand recall and relationship with key influencers.
- Manage external agencies, event partners, vendors and production teams.
- Own activity-wise budgets, negotiations and cost control.
- Establish KPIs and measure reach, engagement, participation, relationship growth, leads, referrals and business impact.
- Prepare monthly marketing reports and continuously improve the program based on results and market feedback.

Internal Team Support You will work closely with experienced market-facing team members who have strong relationships within the industry:

Rajshree Timbers: Suresh & Sukhram extensive experience and strong relationships with carpenters.

Layers: Arjun & Tirth – support for architect and interior designer relationships.

Your responsibility will be to convert these relationships and market insights into a structured, scalable marketing program.

What We Are Looking For

We are looking for a marketer first, not an event coordinator.

You should have strong understanding of:

- B2B Marketing
- Trade Marketing
- Brand Activation / BTL
- Experiential Marketing
- Relationship Marketing
- Ground Activations
- Campaign Planning
- Brand Building & Recall
- Marketing Analytics
- Budget Management
- CRM / Database Management





You should be capable of independently answering: Who should we target?

What should we do?

Why will it work?

What should it cost?

How frequently should we engage?

How will we measure the impact?

The ideal candidate should

- Take complete ownership of marketing initiatives.
- Think strategically and execute strongly.
- Be creative but commercially practical.
- Have excellent planning and follow-up skills.
- Be comfortable managing agencies and vendors.
- Be comfortable working on-ground across Jaipur.
- Have strong communication and presentation skills.
- Be data-oriented and capable of measuring marketing ROI.
- Require minimal day-to-day guidance.

Preferred Background Experience in any of the following industries will be an advantage:

Plywood | Laminates | Building Materials | Furniture | Hardware | Interior Products | Tiles | Sanitaryware | Paints | Construction Materials | Architectural Products

Experience working with carpenters, contractors, architects, interior designers, dealers or other B2B influencers is highly preferred.

What Success Looks Like

Within the first year, you will be expected to build:

- A structured annual B2B marketing calendar
- Solid carpenter engagement across Jaipur
- A growing architect & designer network
- Consistent monthly activations
- Stronger brand recall for Rajshree Timbers among carpenters
- Stronger brand preference for Layers among architects/designers
- A structured stakeholder database
- A measurable marketing dashboard
- A repeatable B2B marketing engine

If you are a marketer who can think independently, build the strategy, execute it and measure the impact, we would like to meet you.

📌 Marketing ManagerB Brand Activation & Trade Marketing (Jaipur)
🏢 Rajshree Timbers
📍 Jaipur