Roles & Responsibilities:
1. Influencer Outreach & Partnerships
- Identify and build relationships with relevant micro, mid-tier, and macro creators across wellness, fitness, sleep, gut health, and related categories.
- Own the partnership process end-to-end—from creator shortlisting and outreach to negotiation, deliverable finalisation, and relationship management.
- Negotiate commercials, deliverables, timelines, usage rights, exclusivity, and other partnership terms in the brand's best interest.
2. Content Sourcing & Campaign Execution
- Coordinate with creators to source high-quality content aligned with the brand's messaging, tone, and campaign objectives.
- Ensure content is suitable for both organic social media and paid marketing campaigns.
- Manage content timelines, feedback, revisions, approvals, and final delivery to ensure campaign-ready assets are delivered on time.
3. Affiliate Partnership Management
- Support the onboarding and management of influencers and creators as affiliate partners.
- Coordinate on commission structures, product education, tracking, and ongoing affiliate engagement.
- Monitor affiliate performance and help identify opportunities to scale high-performing partnerships.
4. Reporting & Performance Analysis
- Maintain trackers for influencer collaborations, including costs, deliverables, engagement, clicks, conversions, and affiliate sales.
- Analyse campaign and creator performance to identify what is working and where improvements are needed.
- Share regular updates and insights with the team, highlighting opportunities to scale, renegotiate, or optimise partnerships.
5. Cross-Functional Collaboration
- Work closely with the Performance Marketing, Brand, and Content teams to ensure creator content aligns with campaign and brand requirements.
- Coordinate the handover of high-performing creator content for paid advertising and other marketing campaigns.
- Provide clear and concise updates on the influencer and affiliate partnership pipeline.
Qualifications:
- Strong Communication and Public Relations skills to manage outreach, relationships, and explicit brand messaging.
- Knowledge of Influencer Marketing and Affiliate management to support partner identification, onboarding, and campaign coordination.
- Understanding of Social Media Marketing to assist with platform-specific content needs and performance tracking.
- Basic Sales and negotiation skills to help structure partnerships that drive conversions and revenue.
- Ability to work on-site in Goa, India, with strong organizational skills and attention to detail.
- Comfort with data tracking and basic analytics (e.g., spreadsheets, affiliate dashboards) to monitor campaign results.
- Enthusiasm for health, wellness, and science-backed nutrition, with a willingness to learn and adapt in a fast-paced environment.
- Having completed a degree in Marketing, Communications, Business, or a related field is beneficial.
📌 Marketing Intern — Influencer Partnerships & Affiliate Growth (Goa)
🏢 The Stack
📍 Goa