Role: Marketing Content Manager

Location: Okhla, New Delhi

Employment Type: Full-time

Industry: Apparel & Fashion

Compensation: Cash + ESOP

ABOUT THE ROLE

We are looking for a Content Marketing Manager who can turn ideas, trends, products, and consumer insights into content that people genuinely want to watch, read, share, and engage with.

This role is not just about creating content. It is about building a strong content engine for the brand — developing the right ideas, formats, stories, and distribution strategies that strengthen brand identity while contributing to business growth.

The ideal candidate is creative but commercially minded, deeply curious about culture and consumer behaviour, and comfortable working in a fast-paced, entrepreneurial environment.

WHAT ARE WE LOOKING FOR?

- A strong content thinker who can turn brand objectives and business goals into compelling content ideas.
- Someone who understands that great content needs both creativity and a explicit purpose.
- Strong understanding of social media, content formats, trends, and what drives engagement across platforms.
- Excellent storytelling skills with a strong sense of brand voice, aesthetics, and visual communication.
- Someone who is constantly looking at what is trending, understanding why it is working, and identifying how the brand can participate authentically.
- Strong understanding of the fashion, lifestyle, and consumer space.
- Entrepreneurial in nature, with the ability to take ownership and work independently in an unstructured environment.
- Detail-oriented and organised, with the ability to manage multiple content projects and deadlines simultaneously.
- A proactive team player who can work closely with creative, brand, performance, influencer, and product teams.

KEY RESPONSIBILITIES

CONTENT STRATEGY

- Develop and execute the overall content marketing strategy across social media, website, email, blogs, and other relevant channels.
- Build and maintain a structured content calendar aligned with brand priorities, product launches, campaigns, cultural moments, and business objectives.
- Develop content pillars and formats that consistently communicate the brand’s identity and positioning.
- Identify opportunities to create content around products, trends, consumer interests, cultural moments, and conversations relevant to the target audience.




- Ensure consistency in brand voice, storytelling, messaging, and visual language across all content.

SOCIAL MEDIA & CONTENT CREATION
- Own the day-to-day content pipeline across platforms such as Instagram, YouTube, Pinterest, and other relevant channels.
- Develop concepts for reels, videos, carousels, stories, UGC, static content, and other social-first formats.
- Write and oversee scripts, captions, hooks, storylines, and creative briefs.
- Work closely with designers, video editors, photographers, creators, and influencers to bring content ideas to life.
- Ensure content is produced and published on time while maintaining a high standard of quality.
- Experiment with new formats, storytelling styles, and content series to continuously improve audience engagement.

TREND & CULTURE MARKETING
- Stay deeply plugged into social media trends, internet culture, fashion, entertainment, creators, and emerging content formats.
- Identify trends and cultural moments that are relevant to the brand and translate them into timely content opportunities.
- Monitor competitor and category activity to identify gaps, opportunities, and emerging trends.
- Develop a strong understanding of what resonates with the brand’s target audience and continuously evolve the content strategy accordingly.

INFLUENCER & CREATOR CONTENT
- Work closely with the influencer and brand teams to develop creator-led content that feels authentic and on-brand.
- Create content briefs, scripts, and creative direction for influencers and content creators.
- Identify opportunities to repurpose high-performing creator content across social media and other marketing channels.
- Build a strong pipeline of creators and content formats that can consistently contribute to the brand’s content engine.

CAMPAIGNS & BRAND STORYTELLING
- Develop content ideas and storytelling frameworks for brand campaigns, product launches, and key moments.
- Translate campaign concepts into platform-specific content across reels, stories,



static posts, videos, UGC, and other formats.
- Work closely with the Brand, Performance Marketing, Creative, and Product teams to ensure content supports larger marketing objectives.
- Help build recurring content properties and distinctive brand assets that audiences begin to associate with the brand.

CONTENT PERFORMANCE & ANALYTICS
- Track content performance across reach, engagement, views, shares, saves, follower growth, traffic, and conversions.
- Identify patterns in high- and low-performing content and use insights to improve future content.
- Conduct regular content audits to understand what is working, what is not, and where opportunities exist.
- Use data and consumer insights alongside creative judgement to continuously improve the content strategy.
- Present regular content performance reports and recommendations to leadership.

PROCESS & EXECUTION
- Build efficient workflows for content ideation, briefing, production, approvals, and publishing.
- Manage multiple content workstreams and stakeholders without compromising on quality or timelines.
- Maintain clear documentation of content calendars, briefs, assets, and performance reports.
- Continuously improve the content creation process to increase both speed and quality.

REQUIREMENTS

- 3–6 years of experience in content marketing, social media, brand content, digital marketing, or a similar role.
- Experience working with a D2C, fashion, apparel, lifestyle, beauty, or consumer brand is preferred.
- Strong understanding of Instagram, YouTube, Pinterest, and other relevant social platforms.
- Demonstrated experience in developing and executing content strategies.
- Strong copywriting and storytelling skills.
- Experience managing content production from ideation to execution and publishing.
- Strong understanding of short-form video, reels, UGC, social-first content, and emerging formats.
- Strong understanding of social media trends and consumer behaviour.
- Ability to use content analytics and performance data to improve content decisions.
- Excellent written and verbal communication skills.
- Strong eye for aesthetics, storytelling, and brand consistency.
- Highly organised, detail-oriented, and comfortable managing multiple projects simultaneously.
- Comfortable working from office in Okhla, New Delhi.

📌 Marketing Content Manager (Delhi)
🏢 First Inch Consultancy
📍 Delhi