Your role

Main Responsibilities - Develop and execute integrated marketing and communication campaigns across digital platforms, supporting lead generation, customer engagement, and business objectives.

Create compelling content for newsletters, emails, blogs, landing pages, WhatsApp campaigns, social media, dealer communications, and internal platforms using tools such as Adobe Creative Cloud, Adobe Express, HubSpot, Sprout Social etc.; ensuring consistency with approved brand guidelines and messaging.

Support middle-of-funnel marketing activities by implementing nurturing campaigns, monitoring performance, analysing campaign effectiveness, and providing actionable insights to improve engagement and conversions.

Manage and optimize customer communication platforms, including WhatsApp, HubSpot, CRM, and marketing automation systems, ensuring effective customer interactions, campaign execution, and data-driven improvements through testing and analytics.

Support internal communication initiatives by maintaining SharePoint, Viva Engage, and other communication channels, ensuring timely dissemination of information and tracking employee engagement metrics.

Support dealer development and digital enablement by providing marketing resources, digital support, and guidance to strengthen brand presence and market reach.

Support and coordinate marketing events, exhibitions, webinars, product launches, and internal engagement activities by assisting with logistics, promotional materials, stakeholder communication, and execution activities.

Collaborate with internal stakeholders, dealers, external agencies, and vendors to support the execution of marketing campaigns, branding initiatives, digital programs, events,



and communication activities while ensuring alignment with business objectives, timelines, quality standards, and approved brand guidelines.

Work closely with and support the Digital Marketing & Communication Manager in implementing marketing strategies, communication plans, digital initiatives, reporting activities, and continuous improvement projects.

Monitor marketing performance, generate reports, and leverage analytics tools to identify opportunities for optimization and continuous improvement.

Maintain and support adherence to global and local brand guidelines across all communication touchpoints, ensuring consistent visual identity, messaging, and brand representation in all marketing and communication activities.

Stay updated on industry trends, emerging technologies, latest marketing tools, and marketing best practices while contributing innovative ideas, supporting cross-functional projects, and ensuring efficient utilization of marketing resources and budgets.

To succeed, you will need

Essential Skills & Experience 3-5+ years of experience in Marketing, Digital Marketing, Communications, or a related role

Strong content creation and communication skills

Ability to manage multiple projects and stakeholders effectively

Excellent written and verbal communication skills

Strong analytical mindset with a passion for continuous improvement





Experience With HubSpot or marketing automation platforms

CRM systems

Social media management tools

SEO and content marketing

Website content management systems

Campaign performance analytics and reporting

Professional Attributes

Curious and eager to learn new technologies

Creative with strong attention to detail

Takes initiative and demonstrates accountability

Collaborative team player

Passionate about digital marketing and communication

Comfortable working independently and cross-functionally In return, we offer

- Culture of trust and accountability
- Lifelong learning and career growth
- Innovation powered by people
- Comprehensive compensation and benefits
- Health and well-being

Job location In office

This role requires you to work on-site at our office in Pune, India (IN). You will be part of a dynamic team and enjoy the benefits of face-to-face collaboration.

About Edwards Edwards is a leading developer and manufacturer of sophisticated vacuum products, exhaust management systems and related value-added services. Edwards solutions are integral to manufacturing processes for semiconductors, flat panel displays, LEDs and solar cells.

They are also used within an increasingly diverse range of industrial processes including power, glass and other coating applications; steel and other metallurgy; pharmaceutical and chemical; and for scientific instruments in a wide range of R&D; applications.

Edwards has over 4,000 employees worldwide engaged in the design, manufacture and support of high technology vacuum and exhaust management equipment. Edwards has state-of-the-art manufacturing facilities in Europe, Asia and North America.

📌 Marketing and Communications Coordinator (Pune)
🏢 Edwards Vacuum
📍 Pune