Role Overview

We are looking for a dynamic and hands-on Marketing Manager to lead brand building, marketing campaigns, retail sales growth, and the brand’s digital presence. The role requires an ideas-driven professional who can execute high-impact marketing initiatives, including with lean budgets.

Key Responsibilities

- Develop and strengthen brand identity across retail, digital, and outdoor channels.
- Plan and execute marketing campaigns to drive footfall, engagement, and brand recall.
- Create cost-effective marketing activations, partnerships, collaborations, and influencer initiatives.
- Drive marketing initiatives that contribute directly to retail sales growth across EBOs, MBOs, and department stores.
- Manage the brand’s social media, digital marketing, content calendar, and online presence.
- Track campaign performance, ROI, and sales impact; optimize marketing spends accordingly.




- Coordinate with Retail, Sales, Design, and other teams for campaigns and new collection launches.
- Monitor competitors, market trends, fashion trends, and consumer preferences.
- Develop fresh and cutting-edge marketing concepts aligned with business objectives.

Experience & Qualification
- 2–5 years of experience in Marketing, Brand Management, Digital Marketing, or a related field.
- Experience in Fashion / Retail / Apparel is preferred.
- Graduate/Postgraduate in Marketing, Mass Communication, Business Administration, or a related field.

Skills: apparel marketing,brand management,fashion marketing,retail marketing,marketing campaigns,content planning,campaign roi,retail,retail sales

📌 Markerting Manager - Gurgaon - 7 LPA - (E) (Gurugram)
🏢 IAssess Consultants
📍 Gurugram