Position: Marketing Executive - Digital & Brand Coordination

Reporting To:
General Manager - Marketing

Role Summary:
The Marketing Executive will act as a key support resource to the GM Marketing and will be responsible for coordinating digital marketing initiatives, remarketing campaigns, social media activities, offline marketing executions, corporate tie-ups, event coordination, and day-to-day marketing operations. The role requires a highly organized multitasker with valuable understanding of digital platforms, marketing tools, and stakeholder coordination.

Key Result Areas (KRAs):
Digital Marketing & Social Media Management:
Assist in planning and execution of campaigns across Facebook, Instagram, Google, and other digital platforms.
Coordinate with agencies and internal teams for content creation and campaign execution.
Monitor campaign performance and generate periodic reports.
Ensure timely publishing of social media content as per marketing calendar.
Remarketing & Lead Nurturing:
Execute and monitor remarketing campaigns across Meta, Google,



and CRM platforms.
Track lead conversion performance and recommend optimization prospects.
Maintain campaign databases and audience segmentation.
Marketing Coordination & Operations:
Act as a central coordinator for all marketing-related activities.
Follow up with vendors, agencies, designers, content creators, and branch teams.
Maintain campaign trackers, budgets, and activity calendars.
Support GM Marketing in execution of strategic and operational tasks.
Offline Marketing & Events:
Coordinate execution of local marketing activities, activations, and promotional events.
Liaise with vendors for branding, printing, fabrication, and event requirements.
Ensure timely availability of marketing collateral and promotional materials.
Track event performance and maintain execution reports.
Corporate & Partnership Coordination:
Support development and execution of corporate

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