About the Brand:Talking Threads by Pearl Uppal is a luxury fashion house synonymous with exquisite Indian craftsmanship, intricate hand-embroidery, and timeless couture. We pride ourselves on being "luxury that listens," offering made-to-measure services, custom color palettes, and personalized attention to clients worldwide. From bridal lehengas and reception gowns and evening sarees to bespoke menswear, our collections celebrate heritage techniques delivered with a contemporary sensibility.
The Role:We are looking for a agile, data-driven, and customer-centric Head of E-commerce to spearhead our digital growth strategy. You will be responsible for the end-to-end performance of our online flagship store (powered by Shopify). Your goal is to translate our offline legacy of trust, quality, and personalization into a seamless, premium digital experience. You will lead traffic acquisition, conversion rate optimization, digital merchandising, and post-purchase retention,
ensuring that our online presence reflects the same level of excellence as our physical showroom.
Key Responsibilities1. Strategic Growth & P&L; Management
Own the e-commerce P&L;, setting ambitious targets for revenue growth and customer retention.
Develop and execute a comprehensive digital roadmap to scale online sales across domestic and international markets.
Analyze key performance metrics (conversion rates, average order value, cart abandonment) to identify friction points and implement data-backed solutions.
Digital Merchandising & Operations
Oversee the product lifecycle on the website, from high-impact product launches and collection drops to inventory syncing.
Ensure impeccable visual merchandising that showcases the intricate details of our craftsmanship (embroidery close-ups, fabric textures, styling videos).
Collaborate with the design and production teams to manag
📌 Head Of Ecommerce Gurugram (India)
🏢 Talking Threads
📍 India
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