We're looking for a strategic thinker and execution-driven Team Lead – Influencer Marketing who can lead end-to-end influencer campaigns while managing a team. This role requires a strong understanding of digital culture, creator ecosystems, and performance-driven storytelling.
Key Responsibilities
- Strategy & Planning
- Lead influencer marketing strategies across brands and industries
- Build data-backed campaign plans aligned with brand objectives (awareness, engagement, conversions)
- Identify the right mix of creators (macro, micro, nano) based on campaign goals
- Stay ahead of trends, platform updates, and creator economy shifts
2.
Campaign
Management
- Oversee end-to-end execution of influencer campaigns
- Ensure timelines, deliverables, and budgets are managed effectively
- Collaborate with internal teams (creative, media, account management)
- Troubleshoot and optimize campaigns in real-time
3.
Client
Management
- Act as the main POC for clients on influencer mandates
- Present strategies, reports, and campaign insights
- Build strong relationships and drive upsell opportunities
- Team Leadership
- Manage and mentor a team of influencer executives/strategists
- Delegate tasks, review outputs, and ensure quality control
- Build processes and frameworks to scale influencer operations
- Reporting & Analytics
- Track campaign performance using key metrics (engagement rate, reach, ROI, conversions)
- Derive insights and provide actionable recommendations
- Present post-campaign reports with transparent storytelling
Good to Have
- Experience working on large-scale or integrated campaigns
- Exposure to performance marketing + influencer integrations
- Familiarity with influencer tools/platforms
What We're Looking For
- Someone who can think strategy-first but execute fast
- A leader who can own campaigns and people equally well
- A problem-solver who thrives in a fast-paced agency environment
📌 Influencer Marketing Lead (Mumbai)
🏢 Schbang
📍 Mumbai
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.