01 Sep
|
Trinex Consumer Private
|
Ahmedabad
01 Sep
Trinex Consumer Private
Ahmedabad
Company Description Trinex Consumer Private Limited is a modern consumer goods company dedicated to building high-performance, future-ready brands for contemporary households. Operating at the intersection of science, sustainability, and premium user experience, Trinex focuses on innovation, quality, and design. As the parent company of Gleema and Tessera, Trinex is redefining everyday care categories through powerful formulations, thoughtful ingredients, and refined aesthetics.
Gleema offers smart, plant-powered home cleaning solutions for effective and responsible living, while Tessera provides premium fabric care to protect and elevate favorite garments. Every aspect—from product formulation and packaging to brand experience—is engineered to deliver consistency, trust, and excellence, elevating everyday living.
Role Description This is a full-time, on-site Influencer Marketing Executive role based in Ahmedabad.
The Influencer Marketing
Executive will identify, onboard, and manage relationships with influencers and content creators aligned with the Gleema and Tessera brand values.
Responsibilities include planning and executing influencer campaigns, coordinating briefs and product seeding, tracking performance metrics, and optimizing campaigns for reach, engagement, and conversions.
The role involves close collaboration with marketing, brand, and creative teams to align influencer content with broader brand strategies and product launches.
The Influencer Marketing
Executive will also monitor trends, competitor activity, and platform updates to refine influencer strategies and contribute to long-term brand growth.
Qualifications
- Strong understanding of influencer marketing, social media platforms (Instagram, YouTube, TikTok, etc.), and digital campaign execution.
- Experience in relationship management, negotiation, and communication with influencers, agencies, and internal stakeholders.
- Ability to analyze campaign performance data, track KPIs, and generate actionable insights and reports.
- Knowledge of consumer brands, especially home and fabric care, and interest in sustainability and premium lifestyle products.
- Excellent written and verbal communication skills, with attention to detail in briefs, content reviews, and documentation.
- Strong organizational and time-management skills, with the ability to handle multiple campaigns and deadlines in office.
- Prior experience in influencer marketing, brand partnerships, or social media marketing in FMCG or lifestyle brands is an advantage.
📌 Influencer Marketing Executive (Ahmedabad)
🏢 Trinex Consumer Private
📍 Ahmedabad