Head of Brand & Marketing The successful candidate will be expected to examine and, where necessary, unlearn habits formed in quick moving, output-driven environments. They must be willing to slow the organisation down when the diagnosis is incomplete, the strategic rationale is weak or the creative thinking is not yet good enough.
In practice, this means:
- Diagnosing the commercial or brand problem before prescribing marketing activity.
- Distinguishing genuine urgency from organisational impatience or the desire to demonstrate visible activity.
- Requiring a clear customer insight, objective, audience and strategic rationale before work begins.
- Protecting time for research, reflection, debate and creative development.
- Sequencing fewer priorities well instead of advancing many initiatives superficially.
- Being prepared to pause, reshape or decline work that does not strengthen the brand or serve a clear commercial purpose.
- Treating restraint as an active strategic choice, not as passivity or a lack of ambition.
This is not a preference for slowness. Once the direction is clear, the team should execute decisively and to a high standard. The discipline is to earn speed through clarity rather than using speed as a substitute for thought.
Primary Responsibilities
Brand Strategy
- Own the company’s global brand strategy.
- Maintain consistency across every customer touchpoint.
- Protect and strengthen the premium positioning of the brand.
- Develop long-term brand initiatives aligned with company objectives.
- Ensure marketing reinforces the company’s reputation within the architectural and design community.
- Recognise when restraint, consistency or selective absence will strengthen desire for the brand.
Customer & Market Intelligence Lead the company’s market intelligence capability by:
Ensure campaigns are strategically justified before resources are committed. Challenge activity that lacks a clear problem statement, audience insight, intended outcome or reason to act now.
Commercial Alignment
Partner closely with
- Sales
- Product Development
- Manufacturing
- Executive Management
Ensure marketing supports commercial priorities while preserving long-term brand value.
Budget Management
- Develop and manage the annual marketing budget.
- Allocate resources according to strategic priorities.
- Measure return on investment across all significant initiatives.
Decision-Making Authority The Head of Brand & Marketing is expected to:
- Recommend marketing strategy.
- Approve marketing priorities.
- Recommend marketing budgets.
- Determine campaign sequencing.
- Recommend agency selection.
- Manage departmental resources.
- Pause, reshape or decline marketing initiatives that are premature, poorly justified or inconsistent with the brand.
- Escalate significant strategic decisions to the CEO.
Marketing Strategy Develop annual and quarterly marketing strategies covering: