10 years of experience in Real estate marketing.

Experience in campaign management, retail activations, and co-branded marketing initiatives.

- Proficiency in digital marketing

Key responsibilities

Strategic Marketing Leadership

- Develop and implement comprehensive marketing strategies aligned with the company’s short-term and long-term business goals.

- Lead branding and positioning initiatives for corporate and project-specific marketing.

- Champion innovation in campaign planning and execution to enhance market responsiveness

Integrated Brand & Project Marketing

- Drive integrated marketing campaigns across digital platforms, print media, PR, and outdoor.

- Shape end-to-end marketing for project launches — from concept to execution

- Create and execute innovative on-site branding initiatives to enhance customer experience at high-end sites.

Digital Marketing

- Strategies Digital marketing plans and ensure implementation, stay up to date with latest trends of the digital world

- Lead cutting-edge initiatives in digital and social media marketing to increase the reach of the brand

- Oversee digital marketing efforts including SEO, SEM, social media, email, and content marketing.

Cross-Functional Collaboration

- Partner with Sales, Product, Leasing, and Development teams to align marketing goals with revenue objectives.

- Support sales enablement with marketing collateral,



presentations, and campaign-specific assets.

Market Research

- Conduct market research to identify trends, customer insights, and competitive gaps.

- Use data analytics to inform go-to-market strategies and refine marketing approaches.

Team Leadership & Agency Management

- Build, mentor, and lead the in-house marketing team or external agencies to meet performance and brand goals.

- Manage vendor partners, media agencies, and creative resources effectively.

Risk Management

- Identify potential risks and challenges in marketing initiatives and develop mitigation strategies.

- Monitor market dynamics and competitive activities to anticipate and respond to potential threats.

Budget Planning & Efficiency

- Design and communicate the annual marketing plan in coordination with other functions and in alignment with the long term marketing strategy

- Ensure a performance-based approach by clearly defining annual and monthly KRAs linked to the overall marketing strategy

- Develop the annual budget for the Marketing team aligned to the overall business plan and budget (budgets for ATL/BTL initiatives, digital/social, manpower budget etc.)

- Assess ROI of initiatives and key strategies related to branding and PR to identify most effective channels for the business

📌 Head - Marketing (Mumbai)
🏢 Welspun One
📍 Mumbai