Head GM Media Strategy & Offline Marketing

Company: Lalithaa Jewellery Mart Ltd

Experience: 1015+ Years

Location: Chennai

Key Responsibilities:

- Lead overall offline media strategy (TV, Print, OOH, Radio, Cinema)
- Plan and optimize media mix, reach, frequency & GRPs
- Manage media buying, budgeting, and vendor/agency negotiations
- Conduct competitor analysis and market allocation planning
- Evaluate campaign performance and ROI effectiveness
- Independently review current media strategy & spending to identify gaps and cost optimization opportunities

Key Requirements:

- Solid experience in offline media (Retail/Jewellery/FMCG/Auto/Telecom/Media Agency)
- Good understanding of Tamil Nadu / South Indian market
- Expertise in media planning, buying & rate benchmarking
- Ability to take strategic decisions independently

Qualification: Any Degree / MBA (Preferred)

Salary: Best in Industry

Candidates can send your resumes to:

[email protected]

INTERVIEW VENUE:

Corporate office: No 53, Habibullah Road, T. Nagar, Chennai, Tamil Nadu 600017.

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📌 Head GM Media Strategy & Offline Marketing (Chennai)
🏢 Lalithaa Jewellery
📍 Chennai