About the job

Note: Only candidates who fill out the form at the bottom of the JD will be considered.

What Stiga is

We're a growth consultancy for D2C and consumer brands. We work across acquisition, creative, website conversion, customer data and retention as one connected growth system.

Our team works directly with founders and brand teams. The expectation is simple: understand the business problem, identify the constraint, execute the right test and turn the result into a clear next decision.

The role

We're looking for a hands-on Growth Marketer who can independently own growth across client brands. This is broader than media buying: you'll connect paid acquisition with creative, conversion, measurement, customer data and retention.

You should be comfortable moving between strategy and execution without waiting for task-by-task direction. You will work inside ad accounts, write briefs, analyse funnels, review customer behaviour, build reporting and communicate recommendations directly to clients.

What you'll own

- Paid acquisition. Plan, launch, optimise and scale campaigns across Meta and Google (but not limited to), with additional channels tested where relevant. Own account structure, budgets, audience strategy, prospecting, retargeting and scaling decisions.
- Creative strategy and testing. Develop customer and product-led angles, hooks and briefs across static, video, UGC/creator and retargeting formats. Build a regular testing rhythm and use performance data to decide what to continue, iterate or stop.
- CRO and funnel performance. Review landing pages, PDPs, cart and checkout journeys; identify conversion friction; recommend and prioritise tests across messaging,



offers, page structure and purchase flow.
- Tracking and analytics. Set up, audit and troubleshoot GA4, GTM, Meta Pixel/CAPI and ecommerce conversion events. Maintain reliable funnel and campaign reporting across platforms.
- Growth economics. Track CAC, blended ROAS/MER, contribution margin, CVR, AOV, repeat rate, LTV and other commercial metrics. Translate numbers into budget, creative, funnel and channel decisions.
- CRM and retention. Work with email, WhatsApp and lifecycle journeys across welcome, abandonment, post-purchase, win-back and repeat-purchase use cases. Segment customers by source, intent, value and behaviour.
- First-party data and customer intelligence. Build practical prospect and customer segments, improve data capture, support lookalike/value-based audience development and identify patterns across cohorts and purchase behaviour.
- Client ownership. Lead weekly performance discussions, prepare concise monthly reviews, document learnings and communicate decisions clearly to founders and internal teams.
- Growth experiments. Research and test new channels, offers, landing experiences, audience approaches and retention ideas when the business case is clear.

What you need to have done already

- 4 to 6 years in growth/performance marketing, mostly on D2C,



ecommerce or consumer brands. Specifically:

- Managed at least ₹5 lakh a month in Meta spend with your own hands. Supporting someone who did does not count.

- Taken at least one account from weak or break-even economics to a healthier position and can explain the sequence of decisions that moved it.

- Written creative briefs that became ads you can show us - winners, flops and your read on why each behaved the way it did.

- Set up or debugged GTM, GA4, Meta Pixel/CAPI and ecommerce conversion events yourself.

- Built or materially improved at least one landing page/ecommerce funnel and can identify conversion friction without waiting for a CRO specialist.

- Worked with customer segments, email/WhatsApp flows or repeat-purchase journeys rather than treating retention as somebody else's job.

- Reported beyond ROAS: CAC, MER, contribution margin, CVR, AOV, repeat rate, purchase frequency and LTV:CAC.

Useful to have

- Agency or consulting experience across multiple D2C/ecommerce brands.
- Experience with fashion, beauty, food, wellness, lifestyle or other high-frequency consumer categories.
- Experience with Klaviyo, WATI, Interakt, HubSpot, Mailchimp or similar CRM/lifecycle tools.
- Experience with Microsoft Clarity, Hotjar or other behaviour/CRO tools.
- Exposure to Pinterest, Reddit, LinkedIn, marketplaces, creator-led acquisition or affiliate channels.
- Basic SEO/search-intent understanding and the ability to connect organic discovery with paid and website priorities.

Compensation

Based on experience and capability.

Form: https://tally.so/r/Ek7NYo

📌 Growth Marketer (Delhi)
🏢 Stiga
📍 Delhi