Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform.

With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal chance employer. At VIL, we know that diversity makes us stronger. We are committed to a cooperative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability,



marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

VIL is an equal opportunity employer committed to diversifying its workforce.

Job Title:

Lead - Demand Generation

Job Code:

22002868

Designation:

GM - Demand Generation

Band:

M3

Function:

Enterprise Mobility, Mktg & Capabilities

Sub-Function:

Enterprise Mktg

Reports To:

VP & Head - Enterprise Marketing

No. of Direct Reports

1

Location Type:

COR

No. of Direct + Indirect Reports

1

Job Purpose The Lead – Demand Generation drives enterprise revenue growth by building and managing high-quality outbound and inbound lead pipelines across segments and lines of business. This role owns the end-to-end demand generation engine — from BANT qualification and funnel management to ISR team performance and database enrichment — translating marketing investment into measurable new order bookings. By aligning demand generation outcomes with sales conversion goals, this role serves as the critical bridge between marketing programs and revenue realisation.

Key Responsibilities

- Own the enterprise demand generation pipeline by building and managing BANT-qualified lead pipelines across segments and lines of business
- Drive pipeline in the entire funnel management
- Own OB targets across multiple processes as primary delivery.




- Own data enrichment and platform adoption targets used for demand gen teams
- Own productivity and efficient for partner resources
- Own annual budget and spends for the process
- Responsible for agreements, contracts and other SCM related approvals
- Governance sturcture to drive conversions with segments, LOBs and partner

Managerial

- Lead, enable and support the team

Technical/ Functional Competencies

- B2B Demand Generation and Lead Management
- Call center management
- Data-Driven Decision Making
- Inside Sales Management and Funnel Governance
- CRM and Sales Pipeline Management
- Data Analytics and Campaign Performance Reporting
- Account Segmentation and Database enrichment

Behavioural & Leadership Competencies

- Stakeholder Management
- Collaboration
- Execution Excellence
- Team management

Leadership Competencies

- Team Coaching and Performance Leadership
- Cross-Functional Influence

Qualifications & Experience

Minimum Education Qualification

MBA / PGDM – Marketing or equivalent. Graduate. Diploma in Digital marketing is additionly helpful.

Years of working experience

Minimum 15 years total with at least 5 years in B2B demand generation, inside sales management, or enterprise marketing in a telecom or technology environment.

Working Relationship

Internal Stakeholders

- Segment teams - NSA, CSA, SME
- Digital marketing , Brand marketing
- Product and LOB Heads
- Sales Operations for CRM
- Finance and SCM team for commericals and budegt discussions

External Stakeholders

- Marketing technology vendors
- Lead enrichment and data providers
- Calling partner call center set up

Vodafone Idea Limited (formerly Idea Cellular Limited)

An Aditya Birla Group & Vodafone partnership

📌 GM - Demand Generation (Maharashtra)
🏢 VIL
📍 Maharashtra