General Manager – Business DevelopmentCompany DescriptionSandhya Eye Hospitals, established in 1986 in Vijayawada, has been providing quality ophthalmic care to the people of coastal Andhra Pradesh for over four decades. Founded by Dr. M. N. Raju, a prominent ophthalmologist, the hospital has built a strong reputation for delivering high-quality, affordable eye care with meticulous personal attention.

Sandhya Eye Hospitals has expanded its presence to Visakhapatnam (Vizag) while continuing its mission of providing international-standard eye care at accessible prices. The hospital is recognised for its clinical expertise, minimally invasive ophthalmic procedures and patient-centric approach.

As part of its next phase of growth, Sandhya Eye Hospitals is expanding beyond its existing services by developing new departments, specialised centres and complementary healthcare verticals. The organisation is therefore looking for an entrepreneurial and commercially driven General Manager – Business Development to lead this growth.

Role DescriptionThis is a full-time, on-site role based in Vijayawada for a General Manager – Business Development.

The General Manager will be responsible for driving the hospital's overall business growth, identifying new revenue opportunities, developing strategic partnerships, and supporting the launch and expansion of new departments and healthcare verticals.

The role will involve working closely with the Managing Director, medical leadership and department heads to convert strategic ideas into commercially viable and operationally successful business initiatives.

Key ResponsibilitiesBusiness Development & Growth

- Develop and execute business-development strategies aligned with the hospital's growth objectives.
- Identify new markets, customer segments, referral channels and revenue opportunities.
- Develop annual and quarterly business plans with clear revenue, volume and profitability targets.
- Identify opportunities to increase patient acquisition, retention and cross-referrals across existing departments.
- Build and maintain solid relationships with doctors, corporate organisations, insurance/TPA partners, referral networks and other key stakeholders.

New Department & Vertical Expansion

- Identify and evaluate opportunities for new clinical departments, specialised centres and complementary healthcare services.
- Conduct market research, competitor analysis and feasibility studies for proposed departments.




- Develop business cases covering market opportunity, investment requirements, manpower, equipment, pricing, projected revenue and profitability.
- Coordinate with clinical, administrative, finance, marketing and operations teams for the successful launch of new departments.
- Develop go-to-market strategies and patient-acquisition plans for newly launched services.
- Monitor the performance of new departments and recommend corrective actions or expansion opportunities.

Strategic Partnerships

- Identify and develop partnerships with hospitals, doctors, diagnostic centres, corporates, institutions, insurers, TPAs and other healthcare organisations.
- Explore opportunities for referral partnerships, corporate healthcare programmes, institutional tie-ups, joint ventures and strategic collaborations.
- Lead commercial discussions and negotiate mutually beneficial agreements.

Sales & Revenue Growth

- Develop and implement strategies to achieve departmental and hospital-level revenue targets.
- Build structured lead-generation and conversion processes.
- Monitor key business-development metrics including enquiries, conversions, referral sources, revenue, average revenue per patient and repeat business.
- Work closely with marketing and front-office teams to improve conversion and patient acquisition.

Team Leadership

- Build, manage and mentor the business-development and sales team.
- Establish clear targets, KPIs, reporting systems and performance-review mechanisms.
- Create a culture of accountability, ownership and measurable performance.
- Ensure effective coordination between business development, marketing, operations and clinical teams.

Business Planning & Analytics

- Prepare periodic business-development reports and management dashboards.
- Analyse market trends, competitor activity, patient/customer behaviour and financial performance.
- Present growth opportunities and recommendations to the management.
- Track the performance and ROI of new initiatives and partnerships.

Contract & Commercial Management





- Lead commercial negotiations with external partners and stakeholders.
- Coordinate with management and legal/finance teams for contract finalisation.
- Ensure smooth implementation and execution of business agreements.
- Monitor partner performance and maintain long-term strategic relationships.

Qualifications
- Bachelor's degree in Business Administration, Marketing, Healthcare Management or a related field.
- MBA or equivalent qualification is preferred.
- 5–10 years of experience in business development, sales, strategy, healthcare management or a related field.
- Proven experience in developing new business opportunities and executing business plans.
- Experience in launching new departments, services, centres or business verticals will be highly valued.
- Strong business relationship-management and contract-negotiation skills.
- Demonstrated sales and revenue-growth capabilities.
- Strong commercial understanding and analytical ability.
- Excellent communication, negotiation and interpersonal skills.
- Ability to independently identify opportunities, develop strategies and drive execution.
- Proven ability to lead and motivate teams.
- Experience in the healthcare industry, hospitals, clinics, diagnostics, wellness or related sectors is an advantage.
- Strong proficiency in MS Office/Google Workspace and business reporting tools.

Ideal CandidateWe are looking for an entrepreneurial, commercially oriented professional who can go beyond traditional sales and business development. The ideal candidate should be capable of identifying an opportunity, evaluating its commercial potential, developing a business plan, bringing together the required stakeholders and taking the initiative from concept to execution.

Experience in healthcare expansion, hospital business development, strategic partnerships, new centre launches, corporate healthcare or multi-specialty service development would be particularly valuable.

The position offers an prospect to play a key role in the next phase of growth of a four-decade-old healthcare institution, with significant responsibility for developing new departments, partnerships and revenue streams.

- I would recommend calling the position “General Manager – Business Development & New Initiatives” rather than just Business Development. It will attract a more entrepreneurial candidate who understands that the job is to build new businesses for Sandhya, not simply generate patient leads.

📌 General Manager Business Development (Vijayawada)
🏢 Sandhya Eye Hospitals
📍 Vijayawada