BareBaby is hiring a Chief Executive Officer to lead the company through national launch and international expansion, working directly with the Founder.
We are looking for a highly experienced consumer brand leader who has built a brand from zero to significant scale. The product portfolio, regulatory approvals, and manufacturing are in place. This role owns the commercial business — brand, distribution, revenue, and team — across India and export markets.
Responsibilities
Own the full P&L; and drive the business to profitability
Lead national go-to-market across D2C, quick-commerce, marketplaces, and pharma trade distribution
Execute phased state-wise rollout across priority markets
Build and lead the senior team across marketing, sales, supply chain, and trade
Appoint and manage distributors, super stockists, and channel partners
Protect brand positioning and clean-label integrity across all communication
Lead the doctor channel — paediatrician and gynaecologist engagement
Ensure regulatory compliance across FSSAI, IMS Act, and CODEX
Drive international market entry into the Gulf, Singapore, and other Asian countries
Support fundraising and investor relations alongside the Founder
Requirements
15+ years in Indian consumer brands with direct P&L; ownership
Proven track record building a brand from zero to significant scale
Robust command of both D2C unit economics and physical trade distribution
Experience building and retaining senior teams through a scale-up
Working knowledge of the maternal and infant consumer journey
Experience operating in a regulated product category
Willing to travel domestically and internationally as required
Preferred
Nutrition, FMCG, personal care, or pharma-adjacent consumer background
Quick-commerce launch experience from inception
Paediatric or doctor-channel detailing exposure
Experience taking an Indian brand into GCC or UK markets
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