Company Description Pinchkraft Consumer Products LLP is an Indian essential food brand focused on purity, authenticity, and honest sourcing. The company began with everyday kitchen products crafted using traditional processing to preserve natural aroma and consistent quality. Based in Indore, Madhya Pradesh, Pinchkraft is expanding its product range and reach across cities while staying committed to pure ingredients, responsible practices, and reliable quality.

The brand aims to become a trusted household name in essential food products, built on strong systems, standards, and long-term value. Every product is carefully crafted from source to kitchen with transparency and minimal intervention.

Role Description The Field Sales Representative (FMCG) is a full time, hybrid role based in Indore, with a mix of fieldwork and limited work-from-home activities. The role involves visiting retail outlets, distributors, and modern trade stores to promote Pinchkraft products, secure new orders, and maintain strong relationships with channel partners. The representative will ensure proper product placement, availability, and visibility, execute local promotional activities, and collect market intelligence on competitors, pricing, and customer feedback.

Day-to-day responsibilities include meeting sales targets, maintaining accurate records of visits and orders, coordinating with internal teams for stock, deliveries, and merchandising materials, and providing regular sales and activity reports.



The role also requires educating retailers and customers on product attributes, ensuring adherence to company policies, and supporting brand-building initiatives in the assigned territory.

Qualifications

- Candidates should possess strong field sales skills in FMCG, including route planning, territory management, and retailer/distributor relationship building.
- Candidates should possess negotiation, persuasion, and closing skills to drive product adoption and meet sales targets.
- Candidates should possess communication and interpersonal skills to interact effectively with retailers, distributors, internal teams, and end customers.
- Candidates should possess basic data handling skills, such as using spreadsheets or CRM tools for tracking visits, orders, and sales performance.
- Candidates should possess knowledge of FMCG retail operations, including trade schemes, merchandising, and in-store branding.
- Candidates should possess time management, self-organization, and problem-solving abilities to work independently in the field.
- Previous experience in FMCG field sales or retail trade (preferred, especially food or grocery categories).
- Minimum educational qualification: high school diploma; graduate degree in business, marketing, or related field is an advantage.
- Comfort with a hybrid work model, willingness to travel extensively within Indore and nearby areas, and a two-wheeler with valid driving license is beneficial.
- Ability to communicate in English and local/regional languages commonly used in Indore.

📌 Field Sales Representative (FMCG) (Indore)
🏢 Pinchkraft Consumer Products
📍 Indore