– Fashion Content Writer

Position: Fashion Content Writer

Department: Marketing / Creative

Location: Delhi NCR

Employment Type: Full-Time

Experience: 1–4 Years

About Tailorworks

At Tailorworks, we don’t just stitch outfits we craft identities.

As a premium bespoke tailoring brand serving both B2B and B2C clients, we are redefining luxury tailoring through creativity, precision, craftsmanship, and innovation. From timeless tailoring to contemporary fashion, every outfit we create has a story and we want you to help us tell it.

If fashion, storytelling, luxury, and digital content excite you, this is an opportunity to be part of a fast-growing brand where creativity meets craftsmanship.

Role Overview

We are looking for a creative, fashion-conscious, and trend-driven Fashion Content Writer who can bring our designs, collections, and brand story to life through compelling content.

From an Instagram caption that makes someone stop scrolling to a website article that builds brand credibility, your words will play an important role in shaping how our audience experiences Tailorworks.

The ideal candidate should have a strong command of English, a sharp understanding of fashion and luxury audiences, and the ability to turn visual concepts into engaging stories.

Key Responsibilities

- Fashion & Brand Content

Create engaging, high-quality, and brand-aligned content for:

Instagram and other social media platforms

LinkedIn and B2B communication

Website pages and landing pages

Fashion blogs and editorial articles

Email campaigns and newsletters

Marketing campaigns and creative assets

- Fashion Storytelling

Develop fashion-forward storytelling around collections, designs, fabrics, craftsmanship, and styling.

Create content that communicates the inspiration and story behind our designs.





Translate fashion concepts and visual ideas into compelling written narratives.

Stay updated with current fashion, luxury, lifestyle, and social media trends.

- Social Media Content

Write creative captions, campaign copy, hooks, taglines, and short-form content.

Develop content ideas based on current social media trends and audience behaviour.

Collaborate with the creative team to ensure written content complements visual storytelling.

Understand what makes fashion and luxury content engaging and shareable.

- Collection & Campaign Communication

Create content for

New collection launches

Seasonal campaigns

Product and design features

Client experiences and testimonials

Designer stories

Fashion trends and styling content

B2B brand communication

Special campaigns and brand initiatives

- Website & SEO Content

Write informative and engaging website content and fashion articles.

Apply basic SEO principles, including keyword usage, readability, headings, and content structure.

Research fashion-related topics and identify relevant content opportunities.

Maintain a balance between SEO requirements and a premium, editorial brand voice.

- Cross-Functional Collaboration

Work closely with:

Fashion Designers

Marketing & PR Team

Social Media Team

Photography & Photoshoot Team

Creative Team

B2B & B2C Teams

Collaborate with different teams to understand the story behind each collection, campaign, and client experience.





Key Requirements

Strong command of written English is mandatory.

Excellent storytelling and creative writing skills.

Genuine interest in fashion, styling, luxury, and lifestyle brands.

Ability to write content that is creative, crisp, sophisticated, and engaging.

Strong understanding of social media trends and audience psychology.

Ability to adapt writing style according to different platforms and audiences.

Basic understanding of SEO content writing.

Solid attention to grammar, vocabulary, tone, and detail.

Prior experience in fashion, luxury, lifestyle, media, advertising, or content writing will be preferred.

What We're Looking For

We are looking for someone who:

Can turn a simple outfit into a story people want to read.

Has a natural flair for words and a strong creative instinct.

Understands the language and mindset of a premium/luxury audience.

Has a strong aesthetic sense and can appreciate fashion beyond just trends.

Can write both short-form social media content and long-form editorial pieces.

Is curious, observant, and constantly looking for new content ideas.

Can work independently while collaborating effectively with creative and business teams.

Is comfortable working in a fast-paced and evolving environment.

Takes ownership of their work and meets deadlines consistently.

Why Join Tailorworks?

At Tailorworks, you will have the opportunity to work at the intersection of fashion, luxury, storytelling, and digital media.

You will get to work closely with designers and creative teams, contribute to campaigns and collections, and play an important role in shaping the voice of a growing bespoke fashion brand.

If you believe great fashion deserves great storytelling, we'd love to hear from you.

📌 Fashion Content Writer (New Delhi)
🏢 Tailorworks Private
📍 New Delhi