Product Lead – Acquisition & Onboarding Journeys
Andheri MIDC, Mumbai | 8+ years’ experience | Team size: 5–7 Product Managers

ABOUT THE ROLE

HDFC Securities operates two broking platforms — HDFC Sky, our mobile-first discount broking app, and InvestRight, our full-service platform. This role owns the entire top of the funnel across both: the pre login websites (www.hdfcsec.com and www.hdfcsky.com), the referral programme, and every KYC and account-opening journey, end to end. You will also own the Martech stack that powers acquisition and early activation, including CleverTap and Nudge Engine, our in-house CDP.
It is a builder’s role with a leader’s scope — you will lead a team of product managers, but you are expected to stay close to the data and the journeys yourself.

WHAT YOU WILL OWN
Full-funnel ownership: Acquisition and onboarding journeys end to end across HDFC Sky and InvestRight — from first touch to a funded, trading-ready account.
Digital assets: The pre-login website, landing pages, and the referral/Refer & Earn programme.
KYC journeys: Current account opening,



Re-KYC and e-modification journeys — improving drop-offs, turnaround time and first-time-right rates while staying fully within SEBI, exchange and internal compliance requirements.
Martech and CDP: CleverTap and Nudge Engine — segmentation, journey orchestration, nudges
Funnel KPIs: Cost per acquisition, lead-to-account conversion, KYC completion rate, time to first trade and early activation.
Team: Hire, coach and grow a team of 5–7 product managers; set goals, review specs and raise the analytical bar.
Cross-functional delivery: Work with engineering, design, marketing, operations, risk, compliance and the HDFC Bank channel to get things shipped.

WHAT WE ARE LOOKING FOR
8+ years in product management, with meaningful time spent on high-volume consumer digital funnels — fintech, broking, banking or a comparable D2C business.
Data analytics as a core competency — this is non-negotiable. Ability

📌 Product Lead (Mumbai)
🏢 HDFC Securities
📍 Mumbai