We are hiring an experienced Email & SMS Marketing Manager to manage and grow email and SMS revenue for our international women's fashion eCommerce brand .

This is a results-driven role , not just newsletter creation. We need someone with hands-on experience in Klaviyo, Shopify, D2C eCommerce, lifecycle automation, customer segmentation, retention, and revenue growth .

About the Role

You will be responsible for planning, executing, and optimizing our Email & SMS marketing strategy for an international clothing and fashion eCommerce business.

The ideal candidate must have previously worked with an international fashion/clothing D2C brand , managed a Shopify store , and have strong hands-on experience using Klaviyo .

Experience Required: 4–5 years

Job Type: Remote | Full time or Part-Time

Key Responsibilities

- Manage and grow Email & SMS revenue.
- Plan and execute promotional, seasonal, product launch, and retention campaigns.
- Build and optimize Klaviyo automation flows from scratch.
- Manage Shopify and Klaviyo integration.
- Create customer segments based on purchase behavior, AOV, engagement, location, and lifecycle stage.
- Improve abandoned cart recovery and repeat purchases.
- Build Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Win-Back, VIP, Cross-Sell/Upsell, and Sunset flows.
- Plan campaigns for Prom, Homecoming, Wedding, Evening Dresses, Black Friday, Cyber Monday, Christmas, Valentine's Day , and other seasonal events.
- Create and optimize popups, signup forms, and subscriber growth strategies.
- Conduct A/B testing on subject lines, preview text, offers, CTAs, creatives, and send times.
- Monitor email deliverability, unsubscribe rates, bounce rates, and spam complaints.
- Track Email/SMS revenue, conversion rate, CTR, repeat purchase rate, and customer lifetime value.




- Provide regular performance reports and recommendations.

Mandatory Requirements
- 4–5 years of experience in Email Marketing and/or CRM Marketing.
- Proven experience managing Email & SMS marketing for an international clothing, fashion, or apparel eCommerce brand .
- Strong hands-on experience with Klaviyo .
- Experience working with a Shopify D2C eCommerce website .
- Experience building lifecycle and automation flows from scratch.
- Strong understanding of customer segmentation and personalization.
- Experience with A/B testing and campaign optimization.
- Ability to track and improve Email Revenue, Flow Revenue, Conversion Rate, CTR, and Customer Retention .
- Experience with promotional and seasonal campaigns for an international audience.
- Ability to work independently and take ownership of results.

Preferred Skills
- Shopify Flow
- Shopify Customer Segmentation
- GA4 and UTM tracking
- HTML/CSS for email editing
- Email deliverability: SPF, DKIM, and DMARC
- Reviews.io or Judge.me
- Gorgias
- Canva or Figma
- Zapier
- Basic Shopify Liquid

What We Are Looking For We are looking for someone who can demonstrate real results—not just experience sending newsletters.

When applying, please share:

- 2–3 international clothing/fashion eCommerce brands you have worked with.
- Website URLs of those brands.
- Your exact role and responsibilities.
- The email/SMS platform used, especially Klaviyo .
- Examples of lifecycle flows you personally built.
- Approximate subscriber list size managed.
- Email/SMS revenue contribution or measurable results achieved.
- Portfolio, screenshots, or examples of Klaviyo flows/campaign performance (sensitive information may be hidden).

Apply only if you have hands-on experience with: International Fashion eCommerce | Shopify D2C | Klaviyo | Email Automation | SMS Marketing | Customer Segmentation | Revenue Growth

📌 Email & SMS Marketing Executive (E-commerce) (India)
🏢 Swastika Web Technology
📍 India