?-???????? ???????????? – ?????????

Kalamandir Jewellers Limited

Industry: Jewellery and Luxury Retail

Employment Type: Full-time

Experience: 3–5 years

Function: E-Commerce / Merchandising / Category Management

????? ?????????? ?????????

Established in 1986, Kalamandir Jewellers Limited has built a legacy founded on trust, purity, craftsmanship and customer commitment. From its beginnings in Kosamba, the Company has grown into an established jewellery retailer with an expanding presence across flagship stores and airport outlets in India.

Our portfolio spans gold, diamond, bridal, Polki, platinum, silver, lab-grown diamond and contemporary jewellery. As we strengthen our omnichannel and digital capabilities, we are looking for professionals who can combine our jewellery heritage with data, technology and a modern customer experience.

Website: www.kalamandirjewellersgroup.com

????? ??? ????

We are looking for a commercially driven and customer-focused E-Commerce Merchandiser to manage and optimise our online assortment, catalogue, product presentation, pricing, inventory visibility and campaign merchandising.

The role will improve how customers discover, understand and purchase jewellery across our digital platforms. It requires commercial ownership, jewellery understanding, analytical ability, visual judgement and disciplined execution.

??? ????????????????

?????, ?????????? ??? ?????????

- Manage the online assortment across gold, diamond, bridal, Polki, platinum, silver, lab-grown diamond and fashion jewellery.
- Maintain the right product mix across rings, earrings, necklaces, pendants, bracelets, bangles, mangalsutras, solitaires, bridal jewellery and gifting.
- Plan collections and launches for Akshaya Tritiya, Dhanteras, Diwali, Navratri, Valentine’s Day, regional festivals and the wedding season.
- Analyse customer demand, trends, product performance and price sensitivity to identify category, design and price-band opportunities.
- Monitor SKU availability, fast-moving products, ageing inventory and stock-outs; support replenishment and inventory allocation.
- Recommend promotions, bundling, liquidation or repositioning for slow-moving products and track lost sales arising from availability or catalogue gaps.

?????? ????????????? ??? ?????????
- Manage product presentation and sequencing across the homepage, category pages, collections, search results and campaign landing pages.
- Develop intuitive categories, filters and attributes based on metal, purity, stone, occasion, price, collection, design and style.
- Optimise product ranking based on relevance, availability, conversion, margin, inventory and campaign priorities.
- Improve discovery through accurate tagging, taxonomy, search keywords, filters and recommendations.
- Refresh homepage banners, featured collections, promotional slots and product placements.
- Build cross-selling and upselling through matching jewellery, complete-the-look recommendations, bridal combinations and gifting bundles.
- Analyse search and browsing behaviour to identify zero-result searches, navigation gaps and missed opportunities.

??????? ????????? ??? ???????
- Own the accuracy, quality and completeness of product detail pages.
- Ensure titles, descriptions, specifications,



pricing, images, videos, size information and delivery details are accurate and customer-friendly.
- Clearly present metal, purity, weight, dimensions, stone details, diamond specifications and applicable certification.
- Coordinate model shots, close-ups, scale references, videos and 360-degree views with photography, creative, CAD and catalogue teams.
- Present BIS hallmarking, applicable certification, return and exchange policies, buyback terms, EMI options and product guarantees clearly.
- Audit the catalogue for missing information, incorrect pricing, duplicate SKUs, broken images and content gaps.
- Ensure new products are uploaded accurately within agreed launch timelines.

???????, ????????? ??? ??????
- Coordinate pricing updates based on gold rates, stone prices, product costs, offers and approved guidelines.
- Manage customer-relevant price bands and analyse performance across price points.
- Own the annual e-commerce merchandising and campaign calendar.
- Partner with brand, digital, performance marketing and creative teams on festive, wedding, gifting and launch campaigns.
- Ensure campaign products are available, correctly priced and fully supported by content before launch.
- Manage marketplace content, A+ content, videos, size guides, FAQs and promotional visibility.
- Support WhatsApp commerce and CRM campaigns for launches, cross-selling, repeat purchases and reactivation.
- Conduct post-campaign analysis and support A/B testing of banners, placements, landing pages and content.
- Monitor competitor assortment, pricing, promotions and customer-experience practices.

????????? ??? ???????????
- Track conversion, click-through, add-to-cart, average order value, sell-through, returns, product views, availability and revenue.
- Analyse performance by SKU, category, collection, campaign, customer segment and price band.
- Identify high- and underperforming products and recommend specific merchandising actions.
- Evaluate how gold-rate changes, pricing, promotions, availability and campaign placements affect sales.
- Use customer insights, reviews, search behaviour, service queries and return reasons to improve conversion.
- Prepare dashboards and recommendations to improve catalogue productivity, inventory rotation and revenue.

?????-?????????? ????????????
- Work with merchandising, product design and sourcing teams on assortment and collection planning.
- Align advertising, landing pages, products and inventory with digital and performance marketing teams.
- Coordinate with catalogue, photography and creative teams for accurate and visually strong content.
- Partner with warehouse and operations teams for inventory accuracy and fulfilment readiness.
- Work with technology teams to resolve catalogue, pricing, search, inventory and website issues.
- Use customer-service feedback to address sizing,



product-information and return-related concerns.
- Maintain clear launch trackers, ownership and timelines and drive critical issues to closure.

???????? ????????? ??? ??????
- Strong understanding of e-commerce merchandising, category management, catalogue operations and digital customer journeys.
- Knowledge of jewellery, including gold purity, caratage, weight, diamond basics, stones, sizing and jewellery categories.
- Understanding of BIS hallmarking and recognised diamond or gemstone certifications.
- Strong commercial and analytical ability, visual merchandising sense and attention to detail.
- Advanced Excel skills, including PivotTables, VLOOKUP/XLOOKUP and data analysis.
- Basic understanding of SEO, product titles, keywords, metadata and content optimisation.
- Strong communication, stakeholder management and cross-functional coordination.
- Ability to manage multiple categories, campaigns and launches in a quick-paced environment.
- High ownership, execution discipline and a solution-oriented approach.

????????? ?????

Shopify, Magento or equivalent platforms; PIM or catalogue-management systems; marketplace seller platforms; Google Analytics 4; inventory/ERP systems; WhatsApp commerce and CRM platforms; Excel and Power BI.

??? ??????????? ??????????

- Online revenue and conversion
- Average order value and add-to-cart rate
- SKU and collection sell-through
- Priority product availability
- Catalogue accuracy and launch turnaround time
- Return and cancellation rates
- Inventory ageing and online stock productivity
- Campaign engagement and cross-selling contribution

????????????? ??? ??????????
- Bachelor’s degree in Business Administration, Marketing, E-Commerce, Retail Management, Fashion Management or a related field.
- 3–5 years of experience in e-commerce merchandising, category management, online retail or digital catalogue management.
- Experience in jewellery, luxury retail, fashion, lifestyle or a product-led D2C business is preferred.
- Hands-on experience in fine jewellery, gold, diamond or lab-grown diamond e-commerce will be an advantage.
- Experience managing a large online catalogue and coordinating across teams is desirable.

????? ?????????

You combine commercial thinking with strong product and customer understanding. You are comfortable with large SKU-level datasets, use data to make decisions, possess strong visual and brand sensibility and take ownership through to closure.

???? ??????? ????? ????

Success means building an online jewellery catalogue that is accurate, visually compelling, easy to navigate and commercially productive—helping customers discover the right jewellery with confidence while improving availability, conversion, sell-through and revenue.

??? ???? ???????????

Join the digital transformation of a trusted jewellery organisation established in 1986. You will help shape how Kalamandir’s craftsmanship, collections and customer promise are experienced online and contribute to our next phase of omnichannel growth.

????????????

Compensation will be competitive and aligned with experience, role fit and the Company’s internal compensation framework.

Kalamandir Jewellers is an equal-opportunity employer.

📌 eCommerce Merchandiser (Surat)
🏢 Kalamandir Jewellers
📍 Surat