About the Role

We're looking for a marketing-first eCommerce Brand Manager

, based in India, to build and grow a premium herbal wellness supplements brand for the

US market across our DTC website (Shopify) and Amazon/other US marketplaces. This role is about brand building and demand generation, not backend operations — you'll shape how the brand looks, sounds, and sells to US consumers, while working remotely with US-based stakeholders.

Key Resposibilities

- Brand Building

— Define and maintain a consistent brand voice, visual identity, and story across the website, Amazon, and social channels

- Marketing Strategy

— Plan and execute campaigns (paid social, email/SMS, content, influencer/affiliate) that drive traffic and awareness

- Amazon Growth

— Own Amazon brand presence: listing content, A+ pages, PPC campaigns, reviews, and ranking

- Website Merchandising

— Manage Shopify product pages, promotions, and campaign landing pages to support marketing pushes

- Content & Creative

— Direct product photography, copywriting, and creative assets that reinforce the brand

- Performance Tracking

— Monitor revenue, conversion, ROAS, and channel-level KPIs; report insights and recommend next moves

- Market Research





— Track competitors and trends in the health/wellness and supplements space to inform positioning

Qualifications

- 5+ years in eCommerce or brand marketing, ideally DTC, CPG, or health & wellness

- Solid understanding of

US consumer behavior, culture, and shopping trends

— prior experience building or marketing a brand for the US market is essential

- Hands-on experience with Shopify and Amazon Seller/Vendor Central, specifically on the

US marketplace

(PPC, listings)

- Strong marketing and storytelling instincts — this is a brand-first role, not just operations

- Excellent written English and comfort creating US-facing copy and content that doesn't read as translated or generic

- Comfortable with performance data (Google Analytics, Amazon Brand Analytics, Shopify reporting)

- Experience with Klaviyo, paid social, or influencer/affiliate marketing (US audience) a plus

- Interest or background in wellness, supplements, or Ayurveda a bonus

- Able to work hours that overlap with the US team for collaboration and campaign timing

Interested Candidates can share your CV to [email protected]

📌 eCommerce Brand Manager (India)
🏢 Ossisto
📍 India