About the Role
Finesse Ink is looking for a highly experienced, creative, and results-driven Digital Marketing Specialist who can take ownership of our complete digital marketing strategy.
We are not looking for someone who specializes in only one area of marketing. We need an all-around digital marketer who understands how to build brands, generate leads, increase sales, and create measurable growth across multiple channels.
Responsibilities
Develop and execute complete digital marketing strategies
Manage Meta Ads, Google Ads, TikTok Ads, and other paid advertising platforms
Manage Instagram, Facebook, TikTok, LinkedIn, and other social media channels
Create and execute social media content strategies
Develop lead-generation and customer acquisition campaigns
Manage SEO and improve organic search visibility
Manage email and SMS marketing campaigns and automations
Develop influencer and creator marketing strategies
Plan marketing campaigns for new products, services, and promotions
Coordinate graphic design, video, photography, and advertising creatives
Improve website traffic,



conversion rates, and online customer experience
Set up and manage retargeting campaigns
Track and analyze marketing performance using Google Analytics and other reporting platforms
Monitor ROAS, CAC, CPL, CTR, CPC, conversion rates, and other important KPIs
Conduct competitor and market research
Continuously test new creatives, audiences, offers, and marketing strategies
Prepare performance reports and recommend improvements based on data
What We're Looking For
We are looking for someone with solid hands-on experience across digital marketing, not just theoretical knowledge.
You should have experience with:
Meta Ads • Google Ads • TikTok Ads • Social Media Marketing • SEO • Email Marketing • SMS Marketing • Influencer Marketing • Content Strategy • Lead Generation • Marketing Automation • Google Analytics • Website Conversion • Branding • Creative Strategy
The ideal candidate is someone who

📌 Digital Marketing Specialist (India)
🏢 Finesse Ink
📍 India