Role & responsibilities:

- Develop and own the global demand generation strategy, operating plan, budget, and pipeline targets.

- Define ideal customer profiles, priority segments, target accounts, buying committees, and go-to-market programs.

- Lead integrated campaigns across account-based marketing, outbound, content, events, partnerships, paid media, and executive thought leadership.

- Build nurture and account-engagement programs that convert prospects into qualified opportunities.

- Partner with Business Development and Sales to establish qualification standards, lead-routing processes, account priorities, and pipeline forecasts.

- Lead, coach, and develop a high-performing demand generation team, including SDR, campaign, and marketing operations capabilities.

- Own the demand generation technology stack, including CRM, marketing automation, sales-engagement, intent-data, and analytics platforms.

- Apply AI to research, segmentation, personalization, lead prioritization, and campaign optimization while maintaining appropriate governance.

- Track and improve sourced and influenced pipeline, conversion rates, pipeline velocity,



acquisition costs, and marketing return on investment.

- Present campaign performance, market insights, risks, and investment recommendations to executive leadership.

Preferred candidate profile:

- 10+ years of B2B demand generation, growth marketing, revenue marketing, or business development experience.

- At least 4 years of experience leading teams, budgets, and cross-functional programs.

- Proven success generating enterprise and mid-market pipeline in the US or other global markets.

- Experience in a digital agency, creative services, IT or technology services, SaaS, or MarTech environment.

- Strong knowledge of account-based marketing, outbound demand generation, lifecycle marketing, marketing operations, and sales alignment.

- Experience with CRM, marketing automation, sales-engagement, analytics, and AI-enabled marketing tools.

- Robust analytical, financial, communication, presentation, and stakeholder-management skills.

- Fluency in professional, client-facing English.

📌 Director Demand Generation (Bengaluru)
🏢 Talentboon Consulting
📍 Bengaluru