Role & Responsibilities

- Plan and execute digital marketing strategies to generate qualified leads for real estate projects.
- Manage and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other relevant platforms.
- Develop campaign strategies based on project objectives, target audience, location, budget, and business goals.
- Monitor campaign performance, lead quality, CPL, conversion rates, and ROI, and make data-driven optimizations.
- Manage the company’s social media presence across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Develop and maintain a monthly social media and content calendar aligned with project launches, offers, events, and brand objectives.
- Design creative content including social media posts, banners, brochures, digital advertisements, property creatives, presentations, and promotional materials.
- Create and edit short-form videos, reels, property walkthroughs, promotional videos, project videos, and social media content.
- Handle basic video shooting, editing, transitions, captions, music, motion graphics, and visual effects where required.
- Develop engaging visual content showcasing real estate projects, amenities, locations, offers, USPs, and construction progress.
- Prepare weekly and monthly digital marketing performance reports for management.
- Coordinate with photographers, videographers, agencies, freelancers, and other external creative partners whenever required.
- Stay updated with the latest digital marketing, social media, graphic design, video editing, AI tools, and content creation trends.





Preferred Candidate Profile
- Bachelor’s degree in Digital Marketing, Marketing, Graphic Design, Mass Communication, Media, Business Administration, or a related field.
- 2–5 years of relevant experience, preferably in real estate, construction, property, or a related industry.
- Hands-on experience in Google Ads, Meta Ads, social media marketing, and lead generation.
- Strong graphic design skills with practical experience using tools such as Adobe Photoshop, Illustrator, Canva, CorelDRAW, or similar software.
- Good video editing skills using Adobe Premiere Pro, After Effects, DaVinci Resolve, CapCut, or similar tools.
- Ability to create engaging Reels, short-form videos, property videos, advertisements, and promotional content.
- Solid understanding of social media trends, content formats, audience engagement, and platform algorithms.
- Positive understanding of performance marketing, campaign optimization, audience targeting, retargeting, and conversion tracking.
- Working knowledge of GA4, Google Search Console, SEO, and digital marketing analytics will be an advantage.
- Strong creative thinking with a good eye for design, typography, composition, branding, and visual storytelling.
- Ability to manage multiple projects and deliver creative work within deadlines.
- Strong communication, coordination, and problem-solving skills.
- A portfolio showcasing graphic designs, social media creatives, videos/reels, and previous marketing campaigns will be preferred.
- Prior experience in real estate digital marketing and property lead generation will be an added advantage

📌 Digital Marketing Specialist (Bilaspur)
🏢 ORA MAKERS
📍 Bilaspur