About the Role

We are looking for a proactive and result-oriented Marketing Executive to drive brand outreach and business growth initiatives. The ideal candidate should have a strong understanding of social media marketing, brand promotions, lead generation, client outreach, and digital campaigns.

The role will primarily involve identifying brands and agencies, reaching out to decision-makers, pitching social media campaign opportunities, and generating business for the company.

Key Responsibilities

- Brand & Marketing Outreach

Identify potential brands, startups, agencies, and businesses for social media campaigns.

Research decision-makers and relevant marketing contacts.

Conduct outreach through calls, emails, LinkedIn, WhatsApp, and other relevant channels.

Build and maintain a solid database of potential clients.

Consistently follow up with prospects to generate business opportunities.

- Social Media Campaign Outreach

Approach brands and agencies for promotional and social media campaigns.

Understand the client’s marketing requirements and objectives.

Present suitable social media promotion opportunities based on the client’s requirements.

Share proposals, commercials, media kits, and campaign details with potential clients.

Coordinate with the sales team to move qualified leads towards closure.

Follow up with prospects and maintain a healthy sales pipeline.

- Lead Generation

Generate new leads through outbound activities and market research.

Identify brands currently running or planning digital marketing campaigns.

Find relevant opportunities for Instagram,



LinkedIn, influencer, content, and social media promotions.

Qualify leads based on budget, requirement, decision-making authority, and campaign timelines.

Maintain accurate records of all leads and follow-ups.

- Social Media & Digital Marketing

Stay updated with social media trends, marketing campaigns, and industry developments.

Research brands and understand their current social media presence.

Identify potential opportunities where the company’s media inventory can add value.

Monitor competitor activities and promotional strategies.

- Market Research

Research brands, startups, agencies, and emerging businesses.

Identify new industries and categories that can be targeted for campaigns.

Track marketing trends, advertising spends, and promotional activities.

Build prospect lists based on relevant industries and campaign requirements.

- Reporting & Performance Tracking

Maintain daily and weekly outreach reports.

Track leads, conversations, proposals, follow-ups, and conversions.

Maintain an updated sales/marketing pipeline.

Share regular updates on outreach performance and business opportunities.

Analyse outreach performance and suggest ways to improve lead generation.





Required Skills

Excellent communication and interpersonal skills.

Strong pitching and convincing abilities.

Good understanding of social media and digital marketing.

Robust research and lead-generation skills.

Ability to communicate with brand and agency representatives.

Good follow-up and relationship-building skills.

Proactive approach towards generating new business.

Ability to work with targets and deadlines.

Good knowledge of Excel/Google Sheets and basic CRM tools.

Preferred Qualifications

Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.

1-3 years of experience in sales, marketing, digital marketing, media, advertising, or business development.

Experience in brand outreach, social media sales, advertising sales, or agency sales will be an advantage.

Key Performance Indicators (KPIs)

Number of brands/agencies contacted.

Qualified leads generated.

Meetings/calls scheduled.

Proposals shared.

Follow-ups completed.

Social media campaigns generated.

Revenue/business generated through outreach.

- Conversion rate from outreach to clients.

Ideal Candidate

We are looking for someone who is confident, persuasive, proactive, target-oriented, and comfortable speaking with brands and agencies.

The candidate should have the ability to identify business opportunities, initiate conversations with decision-makers, pitch social media campaigns effectively, and consistently follow up until conversion.

📌 Digital Marketing Manager (Noida)
🏢 OG Media 360
📍 Noida